Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

Solo PR Pro

AUGUST 31, 2021

After she moved to Atlanta and joined another integrated communications firm, the idea of starting her own firm with a focus in public relations cemented itself in the back of her mind. In 2012 when her day job restructured, Meredith was laid off. I’m constantly thinking, like I have this thought bubble over my head.

Meeting 98

Meeting Real Estate Energy Agency 98

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. The post Social Media Weapons to Take Your Branding to the Next Level appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 138

Study Media Relations Media Measurement 138

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. I’ve written a lot of fun stories at Automotive News.

Automotive 92

Automotive Meeting Report Media 92

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Mark My Words

JUNE 29, 2015

The agency faces a formidable challenge fighting the wildfire of speculation surrounding the Olympic athlete since a Panorama investigation was aired. Since the halcyon days of 2012 Farah’s PR machine has been on the back foot.

Wikipedia 60

Wikipedia Sports Crisis Management Print 60

Cision

JULY 31, 2017

Since its inception in 2012, The Skimm has grown to more than 3.5 Identifying the reasons consumers want to be a part of your community will allow you to build out a more engaging editorial calendar and offer more personalized content to segments of your audience. million subscribers. Send us a message to get started today.

Strategy 215

Strategy How To Social Media Consumer 215

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. So often, I see reports from partners and other agency vendors and they’re almost non-sensical.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Surveys of the PR community or reporters ( see these ).

Industry 85

Industry Media Technology Employee 85

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Case Study 116

Case Study Software Data Web 116

PRSay

SEPTEMBER 2, 2016

How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? We need to get that message out. I think tapping into those that are knowledgeable about the area, those that can help educate on best resources to utilize to get your message out. We have people in-market who are talking about us.

Sports 61

Sports Education Construction Television 61

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The post 5 Great Girl-power PR campaigns you may have forgotten appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Engineering 22

Engineering Education Retail YouTube 22

Communications Conversations

MAY 18, 2015

You know I’m not sure I would recommend that many commitments but that type of busy is definitely a good bootcamp for agency life. I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills.

Meeting 60

Meeting Local Industry Journalism 60

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. If not, give our services a try. Talk to Us!

Survey 60

Survey Blogging Corporate Analytics 60

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Communication, writing and critical thinking skills are what I look for most in a prospective hire. I started my PR career on the agency-side and the experience there is invaluable.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

SEPTEMBER 26, 2016

Designate a spokesperson : As with all crisis situations, when those in sports and with teams are faced with tragedy, a part of your plan should include who the designated spokesperson is as well as those who speak with the player’s family and community.

Sports 60

Sports Conference Social Media Crisis 60

PR Conversations

OCTOBER 2, 2015

It’s not a place where you can call on PR agencies to swoop in like a superhero or ghostbuster to clean up the mess and put things right by the time the credits roll. Published 2012. That’s not a world where either PR people are complicit in every ‘scandal’, or at least covering it up. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Take note of the different colors of dots.

Community 60

Community Social Media Data-Driven PR How To 60

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

JULY 10, 2014

What’s most remarkable is that Southwest bravely encourages its flight attendants, within certain parameters, to create their own pre-flight entertainment – just as our agency advises clients to empower their employees to become advocates for their brands. Oh yeah, baby. Brand Strategy Video'

Travel 89

Travel Airlines Hotels Marketing 89

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. 7: The Compound Effect , by Darren Hardy (2012) £9.99. 10: Ready Player One by Ernest Cline (2012) £6.29. All 160 episodes since July 2014.

Writing 84

Writing Google Meeting Airlines 84

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Bringing fashion communicators together to inspire, educate and celebrate one another.

Interviews 28

Interviews Fashion SEO Social Media 28

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 10, 2015

January 30, 2012. Taylor’s 2012 album was titled simply, “Red,” a name chosen because Swift said the name captured “all the different emotions that I’ve experienced in the last two years. My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red." So basically I''m 80 and 5 at the same time.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The attributes of long-form, report style content. Ah the good old infographic.

Infographics 160

Infographics Data Blogging Mobile 160