NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . These folks are fully tuned into the emerging interplay between media and social media.

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Reputation Social Media Reddit Media 88

Marketwired

APRIL 28, 2016

Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block.

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Social Media Media Facebook Twitter 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

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Social Media Technology Pinterest How To 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Social Media Agriculture Marketing Media 128

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

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Social Media Media Pinterest Education 72

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. As a result, social media growth is crucial for continued success. What fuels social media growth? Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company.

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Enterprise Automotive Company Airlines 117

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

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Measurement Marketing Pharmaceuticals Social Media 103

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. AskPat is a brand new, DAILY podcast. to rock your social media and content marketing.

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Social Media Marketing Pinterest Media 120

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

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Video Facebook Social Media Creativity 283

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry.

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Hotels Travel Privacy Engineering 138

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. Have you ever had to deal with a major brand crisis? What do you think is the biggest challenge facing brands today? How can brands keep up?

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Energy Creativity Social Media Strategy 212

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. What made it different? What did the contest entail?

Social Media 91

Social Media Media Facebook YouTube 91

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Financial Reddit Advertising Advertising 192

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

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Fashion Reputation Social Media Brand 255

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. One of my very first papers was focusing on the personality traits for influencers, which was published back in 2011. Social media truly opens doors. What did I say?

Social Media 50

Social Media Internal International Media 50

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Frustrated and angry customers taking to social media. Experimenting with (brand) new tools.

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Social Media Product Launch Instagram Media 60

PR in High Definition

OCTOBER 24, 2016

In August, there was uproar in the social media world over Instagram’s new ‘story’ feature. Although Facebook might be seen as the ‘grandpa’ of the social networks today, it has a major innovation trump card in its ownership of VR headset Oculus Rift. The post Are we nearing the social media convergence event horizon?

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Social Media Media LinkedIn Community 48

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

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Crisis Reddit Reputation Tools 158

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As

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Instagram Social Media Video Interviews 60

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier. Grab a Kit Kat.

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Content Marketing Marketing Pinterest eBook 161

Onclusive

MARCH 19, 2019

Experience in public relations, communications, content marketing or social media marketing is a bonus. We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. and Gloria Steinem as voices for social justice in the 1960s and 1970s. At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing.

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Brand Branding Advertising Advertising 48

PRSay

OCTOBER 8, 2021

In January 2011, Facebook Live debuted, Perry’s tour sold out in minutes and, suddenly, celebrities, politicians and world leaders all wanted to use the platform to speak directly to this audience. Only in the past few years have I seen brands come around to this. But somehow, people heard about it. We all need to do better.”.

Creativity 177

Creativity Facebook Technology Employee 177

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Paul Quigley.

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Data Media Instagram Crisis 120

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Social Media. Native Advertising.

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Trends Mobile Media Print 120

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. A Social Media Guide to Newsjacking. By Robin Carr.

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Case Study Television Video Pitching 52

Ishmael's Corner

FEBRUARY 3, 2015

The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

Solo PR Pro

MAY 14, 2021

After experiencing a bit of career burnout, Kahshanna started looking outside the entertainment industry to find her next move, eventually discovering her passion for helping niche brands love and embrace their story. This eventually led to the launch of Kissing Lions Public Relations in 2011. A serendipitous moment: Naming the agency.

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Meeting Training Study Film 105

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

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Pitching Print Video YouTube 120

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment.

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Strategy Customer Service Airlines Hotels 52

NewsWhip

NOVEMBER 10, 2020

What about looking at what people share and say on social media to indicate their preferences? Using our data and that of others, he noted conservative opinion and news sites were getting as much or more engagement than mainstream media, suggesting Facebook might hint at a conservative “silent majority”. When to use social data.

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Measurement Publicity Data Groups 148