Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. Target Marketing: [link] 18.

Publicity 105

Publicity Communications Local Resources 105

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Marketing Nonprofit Mobile 99

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. And if you still don’t think an editorial calendar is important, maybe Olsy can set you straight?

Blogging 56

Blogging Strategy Resources Social Media 56

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Solo PR Pro

MAY 17, 2022

Daria did that for about two to three years — a marketing tactic that helped her secure new clients while also getting her name out in the world. She did start a blog in 2008, though. When she turned the column into a blog, she also evolved into writing posts about ways to think about marketing, communications and social media.

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Meeting Agriculture Energy Travel 98

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Marketing professors Stefan Hock and Sascha Raithel from the University of Connecticut and Freie Universität Berlin analysed the binary response to endorsement scandals. . Lloyd is the President and Narrative Lead of Curious Public. per cent on average.

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Brand Branding Sports Crisis 148

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. And if you still don’t think an editorial calendar is important, maybe Olsy can set you straight?

Blogging 40

Blogging Strategy Resources Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

Doctor Spin

NOVEMBER 30, 2023

The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. Please support my blog by sharing it with other PR- and communication professionals. Trivialize the inconsistency. Seek new information that supports the existing belief or behaviour.

Handbook 52

Handbook Journalism Comparison eBook 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Doctor Spin

NOVEMBER 29, 2023

Please support my blog by sharing it with other PR- and communication professionals. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. Source: Perspectives on Psychological Science 1 Boek, D. Cognitive Dissonance. Cognitive Dissonance.

Handbook 52

Handbook Wikipedia eBook Comparison 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Understanding IBM Watson Personality Insights Results.

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Communications Conversations

NOVEMBER 21, 2014

where I spoke to a group of 40-or-so marketers and PR folks about Facebook ads. Chris Bevolo , principal at Interval –a marketing health care agency–for the last 19 years, recently merged his firm with Nashville-based ReviveHealth. I’m writing to you today from lovely New Ulm, Minn., Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Landis PR

APRIL 4, 2022

The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News. A Social Media Guide to Newsjacking.

Case Study 52

Case Study Television Video Travel 52

PR in High Definition

FEBRUARY 28, 2019

Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully. Its cloud-based content system enhances sales enablement, enabling the sharing of interactive sales and marketing content as well as sales training and coaching.

Communications 74

Communications System Training Data 74

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

SEPTEMBER 11, 2021

2011 Update. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. After the butterflies flew off, I took pictures of the fifth graders replanting a barren prairie patch. Images from each made the annual report with a community theme of new life and recovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.

Communications 105

Communications Community Crisis Film 105

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them.

Trends 105

Trends How To SEO Google 105

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. What do the people who read our releases do as a result?

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Measurement Analytics Google Social Media 100

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Please support my blog by sharing it with other PR- and communication professionals. 5 Surviving the Storm: Understanding the Nature of Attacks held at Animal Care Expo, 2011 in Orlando, FL.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49