Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Business Blogging

Trending Sources

Binge Blogging: 30 Blog Posts in 30 Days

Polaris

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. I love blogging.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare?

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

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40+ Blogs Inbound Marketers Should Be Following

PR 20/20

My daily mantra as an inbound marketer: stay focused, be passionate. News Content Inbound Marketing

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Cision

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

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Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog.

8 Tips to Attract Your Readers with Engaging Blog Posts

PR in Your Pajamas

Everyone seems to be blogging nowadays! How do you make your blog posts stand out? There are few technical parts in blogging: decent grammar, good vocabulary, great idea, and awesome written expression. Are you wondering how you can get more people to read your blog posts?”

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. Guest Blog Posts.

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program?

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? Under each mistake, Wallagher outlines how you can rectify your misstep to boost your blog’s traffic and increase your content’s reach.

A Simple Formula for Writing Blog Posts in 8 Painless Steps

Polaris

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. The topic for this post was “business blogging.”

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

How PR pros and marketers can crack ‘the blogging cycle’

PR Daily

If blogger campaigns aren’t part of your marketing strategy, you’d better fix that. However, smart blogging campaigns achieve excellent results for established brands and startups. Almost 40 percent of marketers agree that blogs are the most valuable type of content marketing.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). Are blog subscribers better?

Adding Playlists to a Blog Post? HOW FUN!

Rock the Status Quo

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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My 30-Day Blogging Challenge: The Importance of Syndicated Content

Polaris

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. Was binge blogging a good idea? Business Blogging I made it!

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. It’s similar to a web content checklist , but it’s more formal and used by marketing teams. Blog images.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. But without a distribution channel, your company blog is like a car without an engine. Featured Best Practices Content Marketing

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher.

Marketers don’t be fooled – blogging still isn’t dead – the proof

Norton's Notes

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. The meteoric rise of the blog began in the early 2000’s. Blogging has spawned a wealth of new forms of media and even apps.

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3 Listening Lessons for Marketers

Cision

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . Usually, at least in marketing or PR circles, no one gets fired for keeping their mouth shut.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. The elements of a successful influencer marketing campaign include using relevant hashtags – but … READ MORE ».

8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. In a blog, you can show them. Blog about what you aspire to be. A marketable skill.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.

How to Attract Top-Tier Guest Bloggers to Your Blog

Beyond PR

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. 46 Marketing Tools to Consider For 2017 ”. Simple SEO Tool Hacks for Digital Marketers ”. Email Marketing Blogs.

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