Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

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“What Exactly Do You Do?” Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet | Business Wire Blog

Business Wire

But for those of us in public relations, or worse yet digital marketing, when someone unfamiliar with the industry asks, it's a commonly asked question that bedevils even the mightiest of PR pros. public relations marketing

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

B2B 101

The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. public relations

7 Best Marketing Blogs of 2019

Critical Mention

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger is one of the best content marketing platforms anywhere online. Blogs are purposeful, succinct and educational. Content Marketing Institute. of digital marketing.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Feel free to keep this list as a resource to regularly revisit these blogs.

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

B2B 200

4 Tips and 8 Best Practices for Producing a Successful Webinar | Business Wire Blog

Business Wire

Events are an important part of every company’s marketing outreach. education marketing eventsNow that many events have become virtual, you might be considering a webinar. Webinars are an ideal way to reach audiences, both live and on-demand. After producing many successful webinars, we wanted to offer Business Wire’s four tips and eight best practices.

The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

Why Do You Need a Blog For Your Business Website?

PReview: A Blog by NewsVoir

Deciding to start a blog for your website can be a dilemma for you as a business owner. In this article, we are going to discuss the pros of having a blog on your website. The post Why Do You Need a Blog For Your Business Website? Content Marketing Digital Media blogging

Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Though blogs are a cheap, simple way to present lots of data and information online, an effective blog is written with intention. Defining a clear target audience for your hospital’s blog(s) is just as important as in traditional forms of marketing. Niche blogging narrows the focus of your message and allows you to connect on a deeper level.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published its latest B2B Marketing report with insights into benchmarks, budgets and trends. Here are key takeaways: Content marketing teams remain small. Most organizations field a small content marketing team. Blogging benchmarks.

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Binge Blogging: 30 Blog Posts in 30 Days

Polaris

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. When I explained I was going to heavy up my blogging to a new acquaintance I met at a networking event, he asked if I was planning to post 3 or 4 times daily. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. My binge is a blog post a day for the next 30 days.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. This blog was originally published by Geoffrey Moore on LinkedIn. The post Marketing Communications appeared first on Onclusive.

The corporate blog makes a major comeback in 2020

Communications Conversations

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Feel free to keep this list as a resource to regularly revisit these blogs.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. 3: Content Marketing Institute.

3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Blogs

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely. The introduction of this country’s new anti-spam legislation (CASL) on July 1 was one of the biggest marketing developments this year.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? Trustworthy blogs include datelines, bylines and cite credible sources: Datelines identify the context in which a post was published and is a signal of trustworthiness.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

A marketing communicator’s guide to effective blogging

Agility PR Solutions

Blogging is one of the most effective tools that every business owner has right at their fingertips. There is little in the way of personal marketing quite like blogging. Every business needs a blog For a new business especially, blogging can be the […]. The post A marketing communicator’s guide to effective blogging appeared first on Agility PR Solutions.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. It does provide a more methodical look at the case for – and against – including dates on blog posts and content. Top arguments for including dates on blogs and content: Context. If there’s no date, it’s not a blog post.”

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good! The Grammarly Blog.

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations. Featured HMA Public Relations Shameless Self Promotion #WhatIsWednesday Bulldog Reporter feedspot flashbackfriday HMA PR Blog HMA Public Relations Blog MediaMonday PR Blogs Public Relations Blogs Top 100 Blogs

Is guest blogging still a viable marketing strategy?

Agility PR Solutions

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest blogging still work? The post Is guest blogging still a viable marketing strategy?

SEO 76

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. The last thing on your blog checklist when writing for humans is to include examples, case studies, and testimonials. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. A version of this article first appeared on the Spin Sucks blog.

How does your blog effect the bottom line?

PR Daily

Tell us about the success of your blog, social media campaign and more. Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post How does your blog effect the bottom line? Content Marketing Marketing Media Relations PR PR Daily Awards Social Media marketing awards social media awardsThe late-submission deadline is April 17. appeared first on PR Daily.

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Blogging Upstream.

40+ Blogs Inbound Marketers Should Be Following

PR 20/20

My daily mantra as an inbound marketer: stay focused, be passionate. News Content Inbound Marketing

6 Blogs Every PR Pro Should Read

Critical Mention

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Its day-to-day covers give you breaking news, controversial marketing and PR campaigns and amusing memes.