Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Welcome to The New Cision® Blog


Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. Gone are the multitude of content categories at the top of the blog page. Just use the form on the right column of every blog page, or at the bottom of every post.

Binge Blogging: 30 Blog Posts in 30 Days


What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. I love blogging.

Content Marketing Lessons Learned From Our Best Performing Blog Posts


Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Business Blogging

5 Free Blog Editorial Calendars to Improve Your Content Marketing


Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts.

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Drive Blog Traffic With These 4 Content Marketing Tools


When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. LinkedIn Blog Posts.

6 Elements of a Good Blog Post

The Proactive Report

Content Marketing blog post cntent Online PR writing Courtesy of: Quick Sprout.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. Here are a few tips to keep in mind as you consider your blogging efforts.

How to Get Quality Leads on Your Blog


Blogging can (and should) do more than just update readers on the latest news and events of the day. For those unfamiliar with marketing speak, this process is known as collecting leads. How to Collect Quality Leads for Your Blog. If you use marketing automation software (e.g.

5 Ways to Get More Blog Reads With Social Media


Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media.

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape.

Inbound marketing: Use blogging to attract customers

Axia PR

Effective marketing tools that educate and inform your prospects. Public Relations Online Public Relations Blog Inbound MarketingYour phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

40+ Blogs Inbound Marketers Should Be Following

PR 20/20

My daily mantra as an inbound marketer: stay focused, be passionate. News Content Inbound Marketing

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully.

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The TED Blog.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare?

Integrated PR & Marketing Measurement Begins with Business Goals


Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business.

8 Tips to Attract Your Readers with Engaging Blog Posts

PR in Your Pajamas

Everyone seems to be blogging nowadays! How do you make your blog posts stand out? There are few technical parts in blogging: decent grammar, good vocabulary, great idea, and awesome written expression. Are you wondering how you can get more people to read your blog posts?”

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! So.What’s Holding Your B2B Blog Back? It's A New Blog.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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My 30-Day Blogging Challenge: The Importance of Syndicated Content


My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. Was binge blogging a good idea? Business Blogging I made it!

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging


Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Video Marketing on YouTube.

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The Best PR & Content Marketing Conferences to Attend in 2018


The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing Conference. Content Marketing World.

A Simple Formula for Writing Blog Posts in 8 Painless Steps


Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. The topic for this post was “business blogging.”

7 ways HubSpot makes blogging easier to manage

Axia PR

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too! Public Relations Featured Online Public Relations Blog

3 Steps to Equip Your Company Blog for the Road Ahead


In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. But without a distribution channel, your company blog is like a car without an engine. Featured Best Practices Content Marketing

What I Learned from Binge Blogging: Week One


Binge blogging, that is. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. What’s next with my blogging binge?