2011 Blogging Marketing Measurement 
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, EMV baselines fluctuate like the stock market.
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.
The Proactive Report
APRIL 12, 2018
Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. Measuring Earned Media.
Onclusive
MAY 12, 2022
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.
Onclusive
MAY 12, 2022
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.
5W PR
NOVEMBER 28, 2018
While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.
Onclusive
DECEMBER 17, 2018
Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.
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