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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking. The bottom line.

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10 Facebook Features That Businesses Should Use More Often

Cision

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Let me tell you about one such story.

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5 Internet Trends for PR Pros to Watch

Solo PR Pro

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Communications pros are often involved in paid marketing, including social advertising.

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Happy little Vege-stunts

Prakkypedia

A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Vegemite’s Facebook post is faring better. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Still, has the stunt fallen flat? Vegemite (@Vegemite) December 13, 2017.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. measurepr -12:07 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.