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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

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Top Trends From State of the Media 2016

Cision

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. This explains why almost half (48.9 A little under a quarter (24.6

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5 Internet Trends for PR Pros to Watch

Solo PR Pro

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Communications pros are often involved in paid marketing, including social advertising.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. It’s a work in progress.

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Get PR Measurement Off The Island

Waxing UnLyrical

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Facebook has a strong and growing platform of services including Instagram and WhatsApp. It’s the best way to learn. #4

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. What do you think?

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