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The Financial Drain of Misinformation

PRSay

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

Facebook currently claims 1.09 So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Snapchat was initially released in 2011, but it didn’t gain much traction until recently. As the largest social networking site, it’s no surprise that I’m recommending Facebook.

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking. The bottom line.

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Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. So how can you stay on the cutting edge of the news industry?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

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PR wishes and White House dreams

The Stalwart Blog

The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. Former Florida Governor Jeb Bush went on Facebook earlier this year to announce his super PAC.