Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 85

Software Media Relations Media Pitching 85

Bianchi Biz Blog

NOVEMBER 16, 2020

What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw.

Automotive 93

Automotive Meeting Report Media 93

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Managing a crisis communication situation with empathy. Understanding the emotions behind social media interactions.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

Cision

MAY 26, 2017

We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. Getting to know journalists will help you pitch them better and show that you are going above and beyond what is required to work with them. If there is a really great piece they wrote, we tell them!

Analytics 227

Analytics Measurement Pitching Travel 227

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. And people still faxed pitches! As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 142

Trends Nonprofit Consumer Newspapers 142

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. In 2011, the two paired to create and successfully grow Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

DECEMBER 7, 2020

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. What advice do you have for PR people that want to pitch you? Lately, I’ve also taken an interest in Michigan’s growing space industry. Describe the craziest or most fun story you have written.

Automotive 56

Automotive Report Meeting Transportation 56

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in countless agency pitches. This is what Twitter was like from about 2007-2010. “Join the conversation.” ” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, as of Sept. You share ideas. In real time.

Retail 0

Retail Social Media Customer Service Twitter 0

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 122

Technology Publicity Software Print 122

Buchanan PR

SEPTEMBER 19, 2022

In 2010, it became the first online news source to win a Pulitzer Prize for its coverage of the harrowing days confronting the medical team at a New Orleans hospital marooned during Hurricane Katrina (and it’s been made into a new mini-series called “Five Days at Memorial” just released on Apple+). Politico’s audience of 30.4

Journalism 52

Journalism Media Financial Local 52

Shift Communications

SEPTEMBER 13, 2017

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. Take small business lending, for example. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

PR Conversations

APRIL 27, 2017

We are hugely thankful for all his support since the Redux version of PR Conversations was launched in 2010. In 2010, Toni stepped back to allow the new Redux version of the site to develop. The site now has two principals, myself and Judy, after our previous Techster, Markus Pirchner, decided to refocus his life.

Blogging 58

Blogging Writing Pitching Storytelling 58

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. He “held the same position at Falcon.io, a company he founded in 2010. Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Ethical Voices

MARCH 14, 2022

Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. And we did A test, B test, C test, we changed the pitch this way. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Stephen Waddington

AUGUST 29, 2019

I’ve been a CIPR member since 2002 and a volunteer since 2010 as group Chair, Council and Board member I have a long track record of giving my time. What’s your pitch to CIPR members? Nine years ago I fought cancer. It gave me new perspective about what is important and my passion for my profession is central to who I am.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. What happens when people come to the realization these are pay-to-play pitches? Of course, it does, and there’s been a number of studies that show this over the years.

Study 65

Study Marketing B2B Apparel 65

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? It’s just a fact of life. Those still intent on faxing out press releases are going to be in trouble." ” 5.

Company 111

Company Media Journalism Report 111

Mark My Words

OCTOBER 26, 2020

“I would imagine such a reality show would revolve around causes and charity work close to Harry and Meghan’s heart,” says Samir Hussein, a royal photographer who has snapped Harry since 2010. It would be a huge team that would come up with a bunch of wild ideas and a few would get pitched to the couple.”

Film 60

Film Newspapers Pitching Course 60

Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. Hinder, Pop Evil, Rehab, and Motion City Soundtrack are awesome bands.

Meeting 79

Meeting Automotive Media Technology 79

Deirdre Breakenridge

NOVEMBER 8, 2015

She pitched her idea to VRIDEO and convinced them to donate the gear and the work effort to splice the footage together. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010.

Film 150

Film Social Media Video Writing 150

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. We couldn’t get in to post and distribute an announcement.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. Bite that Apple Steve Jobs Desktop uploaded by Sigalakos Follow us on Twitter Kevin Dugan Richard Laermer Bad Pitch Blog. Let’s face it – they’re an arrogant brand. We look forward to working forward with you in the future.

Brand 46

Brand Branding Fashion Media 46

Waxing UnLyrical

JULY 17, 2011

Client makes pitch, scores the home run , by Todd Defren. Why: a pretty smart way to use Instagram to pitch a story. Image: Teia 2010 via Flickr, CC 2.0. Why: we all yell about “bad&# PR, but Shel’s way of putting it is so much better. And reminds us that we need to support our own industry more.

Google 68

Google Mobile Pitching Instagram 68

Communications Conversations

DECEMBER 13, 2019

“While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. .” Brant Skogrand, assistant news editor, University of St. The most popular posts on the blog were (naturally!)

Blogging 78

Blogging Agency Community Local 78

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Our biggest growth spurt was 150 percent between 2010 and 2011. Are you a nonprofit? Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . NZ, Passing Time 2010 ( Public Domain ) . Though I tend to “binge listen” on road trips, here are seven I listen to consistently. See these related posts: What is Agile Marketing Again? Help Humanize Marketing? 2) Visual Search Engine to Sell Search Ads. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. RS: When did you start your own food truck and what was it called?

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

NOVEMBER 5, 2019

was “founded in 2010 in Copenhagen by Ulrik Bo Larsen,” according to FinSMEs , and has more than “400 employees in Copenhagen, New York, Berlin, Melbourne, Budapest and Sofia.”. b) 10 Ideas for Media Pitches When You Have No News to Announce via Meltwater and guest author Michelle Garrett.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73