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Pitching for pants

Stephen Waddington

Timeline Brief sent to agencies 24 February Proposals to Skidz 28 February Pitches (Skidz office) 3 March Agency appointed 10 September Post script If you’ve read this far you’ll appreciate that this is satirical post and a bid to poke fun at daft briefs. I added this post script for the people on Facebook and Twitter that didn’t.

Pitching 102
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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.


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Trending Sources

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Regarding ideal pitch length —. Yes, journalists deal with jammed schedules and can’t afford to spend half their day reading email pitches.

Pitching 146
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience. Reddit data.

Reddit 178
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Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I get a lot of pitches about a company being started and that’s the news hook being offered. I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? And try to avoid soaring rhetoric in your pitches. That’s also true in the startup technology reporting I do.

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Susan Slusser – Meet the Media

Landis PR

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.

Meeting 52
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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.” Any pet peeves with PR people?