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Pitching for pants

Stephen Waddington

Timeline Brief sent to agencies 24 February Proposals to Skidz 28 February Pitches (Skidz office) 3 March Agency appointed 10 September Post script If you’ve read this far you’ll appreciate that this is satirical post and a bid to poke fun at daft briefs. I added this post script for the people on Facebook and Twitter that didn’t.

Pitching 102
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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Regarding ideal pitch length —. Yes, journalists deal with jammed schedules and can’t afford to spend half their day reading email pitches.

Pitching 146
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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111
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Susan Slusser – Meet the Media

Landis PR

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.

Meeting 52
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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.” Any pet peeves with PR people?

Meeting 106
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Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I get a lot of pitches about a company being started and that’s the news hook being offered. I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? And try to avoid soaring rhetoric in your pitches. That’s also true in the startup technology reporting I do.

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