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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Regarding ideal pitch length —. Yes, journalists deal with jammed schedules and can’t afford to spend half their day reading email pitches. is beyond me.

Pitching 146
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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

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Susan Slusser – Meet the Media

Landis PR

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. I also regularly get proposals from doctors to write about sports injuries, using them as experts on whatever the specific injury might be. Go through my editors! Tell us a little about yourself.

Meeting 52
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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. What advice do you have for PR people that want to pitch you?

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Behind the Headlines with Meredith Lejeune

Cision

I always loved to write. We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. Getting to know journalists will help you pitch them better and show that you are going above and beyond what is required to work with them. What is the desired outcome?

Analytics 227
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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?