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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Reddit data.

Reddit 173
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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. I did expect Twitter to rate better than less than two percent. Do your homework.

Pitching 146
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Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University. Any pet peeves with PR people?

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. Any pet peeves with PR people?

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Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. government statistics showing newsroom employment dropping 29 percent since 2010; and.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 133
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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?