Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. In 2010, that change was to enable SiteLinks. In response, most publishers began using larger pages.

Marketing 91

Marketing Google Newspapers Print 91

Waxing UnLyrical

NOVEMBER 30, 2010

In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. How you effectively research, plan, pitch and implement a university blog is more information than I will ever be able to fit in a single blog post. Thankfully he was on board with the blog idea. But I’m not hard to find.

Blogging 60

Blogging How To Social Media Community 60

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. I remember when Chen May Yee pitched that story to me. Let’s do the math – it’s 63 degrees in San Diego tonight, and 20 degrees here in Minneapolis. What in Great Odin’s name were you thinking? It’s definitely a big change.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48