Bianchi Biz Blog

MARCH 22, 2021

I get a lot of pitches about a company being started and that’s the news hook being offered. I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? And try to avoid soaring rhetoric in your pitches. That’s also true in the startup technology reporting I do.

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Technology Report Meeting Financial 76

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.” Any pet peeves with PR people?

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Technology Meeting Media Analytics 93

Bianchi Biz Blog

NOVEMBER 16, 2020

What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw.

Automotive 92

Automotive Meeting Report Media 92

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. The concept of CRM for PR isn’t new.

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Technology Publicity Software Print 122

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Media 55

Bianchi Biz Blog

DECEMBER 7, 2020

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. What advice do you have for PR people that want to pitch you? Lately, I’ve also taken an interest in Michigan’s growing space industry. Describe the craziest or most fun story you have written.

Automotive 56

Automotive Report Meeting Transportation 56

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.).

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Fashion Reputation Social Media Brand 255

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

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Pitching Blogging Customer Service Software 43

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

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Software Analysis Data Tools 101

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. The Media Relations Paradox If you spend time and money establishing a channel of communication with a member of the media, you need to be there for them during good and bad news to keep that channel open.

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Brand Branding Fashion Media 46

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. Why Content Marketing and Public Relations Need Each Other.

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Engineering Content Marketing Analysis B2B 71

Communications Conversations

DECEMBER 13, 2019

“While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. I noticed that his other posts mostly focused on agency wins, public relations campaigns and awards.

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Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. Hinder, Pop Evil, Rehab, and Motion City Soundtrack are awesome bands.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

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Interviews Publicity Technology Social Media 98

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. I remember when Chen May Yee pitched that story to me. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Interviews Media Relations'

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

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Publicity How To Course Facebook 90

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside.

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Facebook Twitter Education Industry 106