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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

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Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I get a lot of pitches about a company being started and that’s the news hook being offered. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Tailoring pitches for diverse audiences. Organization Development Journal. Organization Development Journal. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. & Watt, John. In Wikipedia.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. What elements or characteristics do you look for in a story?

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

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Is Media Relations Dead?

Bianchi Biz Blog

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.