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“Join the conversation”–officially a dead internet phrase

Communications Conversations

It’s been used in countless agency pitches. Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” This is what Twitter was like from about 2007-2010.

Retail 0
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Chris Stanley of Blinds Chalet, You've Been Outed on the Bad Pitch Blog

Bad Pitch Blog

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If not, give our services a try. NZ, Passing Time 2010 ( Public Domain ) . Talk to Us!

Tools 60
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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 90
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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it.

Survey 45
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. This is very old – like circa 2010 old.