Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

Beyond PR

JANUARY 16, 2018

He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. He previously worked at Bloomberg LP from 2003 to 2009 where he held progressing leadership roles within the company’s Media Group. Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

wiredPRworks

JANUARY 13, 2022

Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Scott is also a speaker. Give it a listen!!

Strategy 52

Strategy Training Insurance Insurance 52

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Learn how to get started, and what it will take to transcend the noisy media landscape we live in. Vice President, Marketing Technology. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

Solo PR Pro

JANUARY 13, 2015

Folks were hopping aboard the Cluetrain Manifesto ’s proclamation that “there’s no market for messages,” and robotic-sounding politicians and executives, saying the same words over and over again, had grown annoying and old-fashioned to an increasingly sophisticated public. Image credit: [link]. PR Updates'

How To 40

How To eBook Fashion Reputation 40

Deirdre Breakenridge

MARCH 2, 2020

Don’t know how to prepare for the job search? Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “

Community 60

Community Twitter Blogging Resources 60

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Flack's Revenge

MARCH 23, 2015

The same thing happened to Foursquare… In 2009, Dennis Crowley, a co-founder, flipped the switch on Foursquare days before the conference began; it became the breakout app of the conference and was valued at nearly $100 million a little more than a year later. The post Belle of the Ball or Lead Balloon?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Courtney: NOT having a proper PR and Marketing strategy is a recipe for certain failure.

Agency 159

Agency Strategy Crisis Management Pitching 159

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. No matter how great the copywriting? Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting! Read All About It!

How To 64

How To Twitter Facebook Writing 64

Shift Communications

OCTOBER 3, 2014

This is why you, as a PR pro or marketer, should jump at every opportunity to teach others within your organization. In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. A few more ideas: Write how-to tutorials for internal use on your team.

Training 129

Training Internal International Study 129

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

PRSay

AUGUST 31, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. The PR technology space can be in some respects, divided into Davids and Goliaths.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Because they know how to unsuck their communications. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. I know I always leave with notes on how to improve my own work.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Beyond PR

JUNE 20, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets.

Biotechnology 68

Biotechnology Financial Media Education 68

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

David PR Group

JANUARY 5, 2019

Comedian Sarah Silverman got dinged last year when a tweet surfaced from 2009 in which she posted: “Hey, is it considered molestation if the child makes the first move? The post Top Online Reputation Trends for 2019 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Happy New Year!

Reputation 63

Reputation Trends Social Media Travel 63

Maxim Behar

JANUARY 18, 2023

The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. The new generation that's come on the market that are between 18 and 24. Host: And what kind of factor is this that's now showing up on the market? To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Bianchi Biz Blog

FEBRUARY 22, 2021

I learned how to conduct a thorough pre- and post-trip inspection on a tractor-trailer, how to properly upshift and downshift a manual 18-speed transmission, and how to accurately and safely back a tractor with a 53-foot trailer. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Read All About It! Wanna Subscribe?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 79

Measurement Tourism Blogging Resources 79

Karen Freberg

AUGUST 11, 2019

This actually marked the first conference I went to where I 1) presented teaching research and 2) won my first teaching and national association research paper award as a doctoral student back in 2009. We need to have a stronger tie to industry and see how we can integrate our research insights into practical applications.

Conference 48

Conference Education Groups Journalism 48

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. How will this happen?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

FEBRUARY 12, 2018

As I retold the story, over and over again, of how Lincoln addressed a crowd from the balcony in his stocking feet, I grew closer to the legacy. In 2009, I wrote. himself how to use the power of electronic messages. Going behind the red velvet rope, I stood in the same room where Lincoln slept. No leader in history.

Technology 51

Technology Newspapers Corporate Course 51

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

FEBRUARY 7, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Tourism 64

Tourism Measurement Twitter Blogging 64

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. Ask the Marketing Director, and she’ll say qualified leads.

Report 52

Report How To Marketing Analytics 52