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How to Navigate the Nuances of Multicultural Marketing

Ronn Torossian

Multicultural marketing has become an increasingly vital aspect of any comprehensive multicultural marketing strategy. What is multicultural marketing? As societies grow more diverse, businesses must adapt to effectively reach and engage with different ethnic, cultural, and linguistic groups.

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How To Revamp Your Digital Marketing Plan This Year

Ronn Torossian

As the world steps into a new year, to revamp digital marketing plans becomes a strategic imperative. Performance͏ analysi͏s Begin by conducting a comprehensive analysis of the current digital marketing performance. Examine key metrics […] The post How To Revamp Your Digital Marketing Plan This Year appeared first on.

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How to Challenge Stereotypes Through Multicultural Marketing

Ronn Torossian

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on.

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How to use SEO segmentation to amplify your marketing

Agility PR Solutions

Search engine optimization (SEO) is a crucial aspect of digital marketing. But just assessing the overall performance of your website doesn’t tell you if certain pages or sections are having […] The post How to use SEO segmentation to amplify your marketing appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Distribute Press Releases Like a Pro

Business Wire

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

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Cision's 2022 Global State of the Media Report

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. How are journalists utilizing social media? Read the report and learn how to capture journalists’ attention and lay the foundation for a long-term, mutually beneficial partnership.