Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

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Storytelling Media Infographics Advertising 281

Shift Communications

JUNE 21, 2022

For the crypto market and in crypto marketing, it’s a tale of evolution. At SHIFT, we see this dynamic play out in many of the industries in which our clients operate, especially in emerging markets and those our clients are redefining. By Darren Weiss, VP, Crypto and Blockchain. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. And later creating an inbound sales engine via content marketing and conversion optimization. Highlights Bootstrapped to 7 figures annual recurring revenue.

Software 78

Software Banking Resources Government 78

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

How To 100

How To Insurance Insurance LinkedIn 100

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 99

Consumer Social Media Education Advertising 99

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. The Analysis of Halo Effect in Marketing. Source: Commercial Research 2 Hao, L. Halo Effect.

Journalism 52

Journalism Ethics Analysis eBook 52

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

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Guidelines Brand Branding Advertising 89

Doctor Spin

DECEMBER 4, 2023

An organisation might cherry-pick data that supports a successful outcome of a marketing campaign while ignoring data that suggests otherwise. Market trends misinterpretation : A business may interpret market trends in a way that confirms its existing strategy, even if the evidence suggests a need for change. Confirmation bias.

Media 52

Media eBook Viral Construction 52

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

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Content Marketing Marketing Ethics Advertising 60

PRSay

JANUARY 29, 2021

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Lofgren retired in 2017 as senior vice president and chief marketing officer for Sharp Healthcare and divided her time between San Diego and West Virginia. She was 67.

Healthcare 78

Healthcare Journalism Study Advertising 78

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop.

Social Media 169

Social Media Twitter Employee Trends 169

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Maintaining a truly solo PR firm.

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Meeting Radio Sports Telecommunications 131

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. What can social media marketing actually DO?”. I began using it to build relationships with other professionals in marketing and public relations.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Here’s the data: 2.1%

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Study Marketing Data Analysis 90

Agility PR Solutions

OCTOBER 16, 2018

in 2009, push notifications are the epitome of content being brought to you. This marketing tactic allows companies […]. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0

Company 65

Company Marketing Analysis Trends 65

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Stuart Bruce

APRIL 16, 2015

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds. A rare opportunity for me to do something in Leeds. Back to the Future of Comms is a warm-up event for MyNewsDesk’s FutureComms15.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

PRSay

DECEMBER 27, 2022

The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times.

Trends 114

Trends Pitching Twitter Nonprofit 114

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 67

Content Marketing Marketing Journalism Financial 67

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Reputation Specialist Michael Toebe

FEBRUARY 4, 2022

When I went to Denver, I knew a little bit of football,” McDaniels said of his time with the Broncos back in 2009-10. “I McDaniels, despite what happened in Denver and with Indianapolis, proved respected, marketable and desired on the job market. I failed, and I didn't succeed at it.”

Reputation 105

Reputation Ethics Leadership Interviews 105

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Vice President, Marketing Technology. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Communications Conversations

APRIL 21, 2020

Then, in 2009, I started my own consultancy focused on social media marketing. In fact, I can’t think of too many people locally here in Minneapolis who are using video regularly to market themselves on LinkedIn. But, I learned a ton–from a lot of smart people. But, it hasn’t reached over-saturation phase yet.

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LinkedIn Local Creativity Pitching 179

PRSay

OCTOBER 12, 2020

The majority of the American people knew what was going on with H1N1 flu in 2009 when it erupted in New York and Mexico, and they knew when there was a vaccine [and] whether or not to take it and so on. We’re very good at it for children because of their pediatric schedules.

Viral 156

Viral Interviews Travel Government 156

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 119

Brand Branding Guidelines Creativity 119

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love is passionate about inspiring people to reach their full potential in the workplace.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

MARCH 9, 2021

For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. 3) What was the thinking behind a media database – there are so many of those on the market now – what’s different about yours? How has that experience helped or hindered you in building Propel?

Software 145

Software Agency Pitching Analytics 145

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Marketing Nonprofit Mobile 99