Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. More than 65 percent of influencers report an increase in rates.

Brand 127

Brand Branding Guidelines Creativity 127

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Mindful Marketing

JULY 26, 2019

.’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. In short, consumers can be deceived. So, the question: Is it ethical for organizations to employ virtual influencers?

Ethics 70

Ethics Consumer Reputation Corporate 70

Melissa Agnes

MARCH 20, 2014

A: Immediately, we published a blog explaining in detail the mistake we made, followed by an apologetic email to every impacted customer and, finally, I personally called each one, clarifying what happened. It was an uncomfortable and time-consuming process, but I wanted our customers to know I really cared. About David Roth.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. The experience of connecting to people online, learning from them, helping them and even developing offline relationships is something no blog post or book can fully convey. Google Alerts will track mentions of your product on the web and on blogs.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The year was 2009 and I had a very special epiphany that day. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

B2B 82

B2B Social Media Company Marketing 82

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. Good PR gets you noticed.

Agency 159

Agency Strategy Crisis Management Pitching 159

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). These men and women make their livelihood selling tools and equipment at repair shops.

Groups 55

Groups Meeting Transportation Media 55

Ishmael's Corner

FEBRUARY 24, 2015

This exchange in particular caught my attention: Question: But then there’s the whole obsession now with tying content to revenues — in other words, tracking whether people who are consuming your content will eventually buy something from you, and putting a hard number on each piece of content you create. Do you think that’s misguided?

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

OCTOBER 5, 2018

Coca-Cola is feeling the heat from increased beverage industry competition coupled with fizzling consumer demand for sugary sodas, which represent several of the company’s hallmark brands. While writing this blog post, my perspective has changed, and it still could evolve. ” Subscribe to Mindful Matters blog.

Reputation 50

Reputation Print Writing Blogging 50

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. Well that''s one area in which the Bad Pitch Blog is quite happy to help. Blinds Chalet’s design consultants are available to consumers for no charge. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Here''s the pitch.

Pitching 43

Pitching Blogging Customer Service Software 43

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 My ideas are often syndicated in a variety of news and blog outlets. She doesn’t have any Twitter followers. Consistent.

Marketing 60

Marketing Study Survey Content Marketing 60

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Doing these things are “time consuming” if you want to think that way. She graduated in 2009 and then started teaching at Stockton University in New Jersey. Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. This blog post explains how software can recognize images. Muck Rack announced a $180 million Series A minority investment from Susquehanna Growth Equity earlier this month.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine.

Measurement 71

Measurement Facebook Twitter Tourism 71

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

.&# One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. The results? Were they paid? It’s worth the time to put thought into what to [.]

Measurement 60

Measurement Social Media Twitter Tourism 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Read All About It!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He’d love to grab a gab on Twitter. Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. By contrast only a third trust news surfaced by search engines.

Social Media 73

Social Media Print Study Advertising 73

PR Conversations

MAY 17, 2018

In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. Paul Seaman blogs at: [link]. A conversation seemed in order to get an update on Paul’s thoughts and develop my own views of a mindful approach to social media.

Social Media 53

Social Media Communications Media Twitter 53

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. And, what attracts you to B2B vs. more consumer-focused brands? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52