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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . For example: 13 Statistics from an Inc.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256.

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Echo Chambers: Algorithmic Confirmation Bias

Doctor Spin

Doctor Spin | The PR Blog. This phenomenon is exacerbated by confirmation bias, where users selectively consume content that confirms their preconceptions, further entrenching their views. Please support my blog by sharing it with other PR- and communication professionals. Source: Digital Journalism 5 Ling, R.

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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

“Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52
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AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). They show up in texts.

Handbook 131
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Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Business blogs at their best deliver information that the target audience values, which means staying away from promoting products.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Their businesses are often all-consuming, back-breaking and require full family support. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). How long have you been in journalism and how did you get started?

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