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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Event PR 2.0

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When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

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Echo Chambers: Algorithmic Confirmation Bias

Doctor Spin

Doctor Spin | The PR Blog. This phenomenon is exacerbated by confirmation bias, where users selectively consume content that confirms their preconceptions, further entrenching their views. Please support my blog by sharing it with other PR- and communication professionals. 2 Silfwer, J. 2018, August 6). Confirmation bias.

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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Confirmation bias.

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Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. When it comes to blogging, anyone can compile data and churn out a post.

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Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Good PR gets you noticed.

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