Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Those first two mentioned are heavily predicated on visual communication.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

DECEMBER 27, 2022

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them.

Trends 114

Trends Pitching Twitter Nonprofit 114

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Flack's Revenge

NOVEMBER 12, 2015

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities.

Social Media 120

Social Media Media Apparel Retail 120

Shift Communications

APRIL 29, 2019

On the other hand, Speedo and Omega both stuck by Phelps, a decision that no doubt paid off when he collected no fewer than nine gold medals at the 2009 and 2011 world championships, adding four more at the 2012 London Olympics. Why did some sponsors abandon Phelps, while others stayed by his side?

Sports 121

Sports Retail Consumer Examples 121

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp? Well, Twitter has just teamed up with Foursquare to tag locations in tweets.

Twitter 120

Twitter Social Media Retail Groups 120

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. By 2021, we may be publishing 18 million stories per month. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

PRSay

AUGUST 27, 2019

It’s time-consuming work, but the payoff is well worth the effort.” ” • Margaret Ann Hennen, APR, Fellow PRSA, class of 2009: “Spend the first six months as a new manager listening actively while resisting making changes. ” • Don Bates, APR, Fellow PRSA, class of 1999: “Out of sight is out of mind.

Energy 126

Energy Employee Creativity Consumer 126

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Use a system that automates this process, so that it is not too time-consuming.

Reputation 100

Reputation System Employee Airlines 100

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”). “In

Conference 102

Conference Communications Storytelling Social Media 102

Solo PR Pro

SEPTEMBER 21, 2021

Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients. I believe in specialization,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Face it: If it sounds like a press release or looks like an ad, consumers will be turned off, which defeats the purpose of paying for influencer marketing at all. To that we say, “Lighten up, brands!”.

Brand 119

Brand Branding Guidelines Creativity 119

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). It is a good question, why PR is misunderstood in the first place. Since 2007 this blog has been dedicated to educating about PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. For consumer marketers that sell products through traditional retail channels, drawing the connection with the bottom line is even more difficult. I remember when I first adopted social media marketing as a way to promote my business.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. Muck Rack announced a $180 million Series A minority investment from Susquehanna Growth Equity earlier this month. Two managing directors from Susquehanna will join the Muck Rack board of directors.

Technology 81

Technology Company Analytics Writing 81

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Deirdre Breakenridge

OCTOBER 20, 2015

Doing these things are “time consuming” if you want to think that way. She graduated in 2009 and then started teaching at Stockton University in New Jersey. However, the benefits far outweigh the time invested. Stay tuned for Part II of the #PRStudChat PR Education & Learning recap, which is coming soon! Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. And, what attracts you to B2B vs. more consumer-focused brands? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Are you staying informed via traditional media outlets, or does social sharing have an impact on the news you consume? Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

Newspapers 73

Newspapers Print Radio Local 73

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Why: Sometimes we need a diagram to help us think straight. Gross National Happiness , from PBS. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 71

Measurement Facebook Tourism Twitter 71

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. That’s the beauty of a landing page over a website.".

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

.&# One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Priya was pretty clear about the fact that CRT/tanaka worked closely with CRN to identify and work towards awareness, and not financial goals, in this phase of the campaign. The results? Read All About It!

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Stephen Waddington

JUNE 21, 2018

44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. In 2009 Nick Davies wrote about the distortion of the media by propaganda in Flat Earth News. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom. Fake news isn’t a new phenomenon.

Social Media 73

Social Media Print Study Advertising 73

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Read All About It!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel. Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. Read All About It!

Publicity 77

Publicity Reputation Crisis Communications Film 77