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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Anneliz Hannan ( @AnnelizHannan ).

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AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Not by a long shot.

Handbook 131
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Artificial Endorsers

Mindful Marketing

.’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. In short, consumers can be deceived. So, the question: Is it ethical for organizations to employ virtual influencers?

Ethics 70
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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Their businesses are often all-consuming, back-breaking and require full family support. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Doing these things are “time consuming” if you want to think that way. She graduated in 2009 and then started teaching at Stockton University in New Jersey. Ai Zhang received her M.A.

Education 150