When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business
Shift Communications
JANUARY 25, 2023
Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. And some are using the brand narrative in adverse ways.
Let's personalize your content