Communicating Your Brand Amongst Spring Cleaning
Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
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Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
5W PR
MAY 2, 2023
This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.
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Ronn Torossian
SEPTEMBER 20, 2021
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. The post Luxury Brand Marketing appeared first on.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.
Ronn Torossian
SEPTEMBER 23, 2021
However, advertising […]. The post Adopting New Brand Identities appeared first on. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.
Onclusive
JULY 7, 2021
Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.
Agility PR Solutions
JANUARY 20, 2022
The last year has proven to be a notable one for brands and their commercials. Ford One of the best brand […]. The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.
NewsWhip
FEBRUARY 28, 2023
With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.
5W PR
MAY 24, 2023
Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands that embrace this approach experience higher engagement and a more positive reception from their audience. This leads to a stronger connection with the brand. In advertising, DEI is essential for creating an accepting society.
Agility PR Solutions
JANUARY 5, 2022
Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 13, 2022
Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].
Agility PR Solutions
MARCH 6, 2023
Luxury branding can be a tough egg to crack. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury retailers tend to shy away from traditional advertising and […] The post Designer campaigns: 5 PR strategies for luxury brands appeared first on Agility PR Solutions.
5W PR
APRIL 10, 2023
Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.
Communications Conversations
SEPTEMBER 14, 2022
If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.
Agility PR Solutions
SEPTEMBER 14, 2022
Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The post New report reveals how consumer perception of misleading content impacts brand favorability appeared first on Agility PR Solutions.
Onclusive
OCTOBER 18, 2019
Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. How Overstock measures the brand impact of their media coverage. To create the biggest impact, Overstock integrates its paid and earned media strategies.
Agility PR Solutions
DECEMBER 23, 2021
A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 8, 2020
We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. Complete Form To Learn More.
Agility PR Solutions
JULY 10, 2022
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].
5W PR
MARCH 1, 2022
This calls into question the importance of the metaverse for many companies who are looking to engage with customers in new ways, as it seems that many customers first need to get educated on the subject before looking for brand experiences in the new space. Association with Facebook. NFTs and Ads.
Agility PR Solutions
APRIL 12, 2023
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years.
Flack's Revenge
NOVEMBER 10, 2014
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. The answer is strong media brands. Well, how, you may ask.
Prohibition
APRIL 12, 2022
Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.
Critical Mention
FEBRUARY 25, 2022
Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.
Agility PR Solutions
FEBRUARY 21, 2023
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research from advertising and marketing tech platform Direct Digital Holdings reveals.
NewsWhip
DECEMBER 14, 2022
In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .
Prohibition
MAY 17, 2023
With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.
NewsWhip
MARCH 24, 2022
He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .
Mediagraphix PR
OCTOBER 16, 2022
The post Differences Between Advertising and Public Relations and What Works Best for Brands appeared first on MediagraphixPR.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.
Agility PR Solutions
JANUARY 10, 2021
The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.
Shift Communications
DECEMBER 16, 2022
A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.
Agility PR Solutions
AUGUST 26, 2020
There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].
Agility PR Solutions
JUNE 23, 2021
The firm’s new study uncovers the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. The post Contaminated data in siloed campaign measurement threatens brand ROI appeared first on Agility PR Solutions. As the loss of identifiers threatens to […].
Mindful Marketing
DECEMBER 18, 2022
Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.
Cision
OCTOBER 5, 2016
But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook. Pokemon Go: It’s Not Just for Kids.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2019
YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.
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