Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 162

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 247

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR.

Brand 229

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.

Brand 230

How brand managers can lean into ‘wellness’ during COVID-19

PR Daily

We spoke with Mary Zalla, global president of consumer brands for Landor, who shared how she and her U.K. marketing and advertising firm are thinking about well-being and wellness for audiences and clients. Zalla recommends finding a way for your brand to promote calm.

Brand 128

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

Brand 168

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets.

In run-up to the Super Bowl, companies advertise their advertisements

PR Daily

Brand managers are trying several tactics—including teasers and social responsibility messages—to stand out against competitors during this year’s NFL championship matchup. Along with the in-game spot, the brand will premiere a 30-minute documentary on Feb.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

5 Ways to Improve Your Brand Video Dialogue

ReimaginePR

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Whenever you’re creating videos for your brand, remember, “winging it” wastes time.

Video 170

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Brand Building: Capturing Attention. The first and most common use of advertising is to capture attention.

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. Advertise Strategically. Visual ads have an incredible role in today’s brand promotion techniques.

Brand 111

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad

Culpwrit

By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia?

Study 81

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Awareness is our brand building KPI.

Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? “…it

Brand 100

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Here are the top five reasons why you should be utilizing YouTube advertising. Even with these statistics, brands are still not taking advantage of the advertising opportunities on YouTube.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.

Brand 119

How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

Brand 305

PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing.

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 269

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Meltwater - PR

The days when B2B advertising predominantly happened on Google and other third-party platforms? Enterprise Marketing PR & Comms Branding Social MediaRemember when having a social media marketing budget to spend was an anomaly?

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21

The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and influencers to achieve heights of success that were previously limited. What Does Social Media Advertising Consist of? Brand PR Public Relations 5WPR CEO Social Media

Is Content Marketing Better than Advertising?

Sword and the Script

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks.

9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? When should your brand get a refresh or even a complete overhaul?

Brand 166

Mailchimp unveils funky new branding

PR Daily

Marketing automation company Mailchimp has a new look—one that embraces the brand’s quirkiness and sass. Weird branding is alive and well in the tech industry. Later today, we’re launching an updated brand and website, designed to tell that story.

Brand 145

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Continuing to advertise on these platforms at this time would not add value to people and society.

Retail 121

Why branded content is taking over our feeds

NewsWhip

The lines between editorial and branded content are increasingly blurred. There’s been an evolution in how brands and publishers approach advertising. The post Why branded content is taking over our feeds appeared first on NewsWhip.

Brand 135

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

How Digital Marketing is Dominating Advertising

Ronn Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data. The post How Digital Marketing is Dominating Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

Onclusive

Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Join this exciting webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps. How Overstock measures the brand impact of their media coverage. Date/Time: November, 13 2019 at 10AM PST.

Brand 240

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche.