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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

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How to Build Brand Value  

Onclusive

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195
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Communicating Your Brand Amongst Spring Cleaning

Ronn Torossian

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

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Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. The post Luxury Brand Marketing appeared first on.

Brand 195
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Brand 173
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How advertising, marketing, and PR work together to build brands

Agility PR Solutions

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that resonates with the consumer.

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Adopting New Brand Identities

Ronn Torossian

However, advertising […]. The post Adopting New Brand Identities appeared first on. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

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