5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Social Media 97

Social Media Advertising Advertising Media 97

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

JANUARY 20, 2022

The last year has proven to be a notable one for brands and their commercials. Ford One of the best brand […]. The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions.

Advertising 154

Advertising Advertising Brand Branding 154

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Advertising 161

Advertising Advertising Brand Branding 161

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Social Media 89

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Brand 78

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression.

Brand 78

Brand Branding Social Media Consumer 78

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Social Media 78

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Establishing values Through storytelling, a brand can communicate its core values and beliefs.

Storytelling 78

Storytelling Brand Branding Consumer 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 91

Brand Branding Marketing Ethics 91

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Brand 290

Brand Branding Hotels Social Media 290

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

Brand 215

Brand Branding Instagram Consumer 215

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 292

Brand Branding Small Business Google 292

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

Brand 78

Brand Branding Marketing Ethics 78

Onclusive

OCTOBER 18, 2019

Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. How Overstock measures the brand impact of their media coverage. To create the biggest impact, Overstock integrates its paid and earned media strategies.

Media 285

Media Brand Branding Measurement 285

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

Brand 116

Brand Branding Social Media Media 116

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

Brand 78

Brand Branding Marketing Community 78

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Media 78

Media Brand Branding Social Media 78

Agility PR Solutions

AUGUST 15, 2023

The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR.

Advertising 78

Advertising Advertising Consumer Brand 78

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Social Media 116

Social Media Advertising Advertising Media 116

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 211

Publicity Marketing Storytelling Advertising 211

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

Measurement 153

Measurement Brand Branding Strategy 153

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. Complete Form To Learn More.

Case Study 225

Case Study Study Media Brand 225

Agility PR Solutions

NOVEMBER 8, 2020

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].

Brand 85

Brand Branding Advertising Advertising 85

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Social Media Media 78

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 201

Trends Digital PR Brand Branding 201

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Social Media 83

5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands that embrace this approach experience higher engagement and a more positive reception from their audience. This leads to a stronger connection with the brand. In advertising, DEI is essential for creating an accepting society.

Advertising 88

Advertising Advertising Brand Branding 88

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. The answer is strong media brands. Well, how, you may ask.

Advertising 235

Advertising Advertising Media Brand 235

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding Social Media YouTube 252

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 160

Social Media Consumer Media Brand 160

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.

Brand 292

Brand Branding Social Media How To 292

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Social Media 122

Social Media Survey Media Brand 122

5W PR

MARCH 1, 2022

This calls into question the importance of the metaverse for many companies who are looking to engage with customers in new ways, as it seems that many customers first need to get educated on the subject before looking for brand experiences in the new space. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Social Media Real Estate 97