wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? – Plot your brand story arc.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What did you learn from that experience?

Local 120

Local Newspapers Retail Sports 120

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Thomas in 2007-2008. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Phineas Taylor (P.T.) Risk management. Tormala, Z. L., & Rucker, D.

Publicity 52

Publicity eBook Ethics Resources 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

FEBRUARY 23, 2018

Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey? on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Integrated Marketing Communications (IMC). Internet marketing. Market research. Market research. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

Public Affairs 40

Public Affairs Internal International Community 40

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. I love traditional marketing automation.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

JANUARY 17, 2023

Likely first mentioned in 2008 , solarpunk is a utopian expression of a sustainable and environmentally-friendly future. Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk?

Wikipedia 52

Wikipedia Energy Community Fashion 52

Communications Conversations

FEBRUARY 3, 2015

At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). 1-You started your professional career at Supervalu back in 2008. How did working for academia differ from working for corporate America? What was it about digital marketing that drew you in?

Interviews 60

Interviews Corporate Meeting Customer Service 60

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics.

Reputation 52

Reputation Social Media Internal International 52

ZudePR

JULY 27, 2016

Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. Not when you consider Microsoft’s rumoured to have offered 10 times that amount back in 2008. All brands that are different. Who wants people speaking at you like they're dictating a press release?

Google 60

Google Wireless Digital PR Meeting 60

The Hoffman Agency

APRIL 3, 2017

If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO. Growing up, these two brands were etched in my heart, with many memories linked to their characters (Disney) and merchandise (LEGO). By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. Looking forward.

Transportation 28

Transportation Mobile System Video 28

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120

Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! I’m Michelle Kane, founder and principal of VoiceMatters, LLC , a marketing/PR consultancy in Souderton, Pa. This week I’m psyched to feature Social PR Virtuoso and entrepreneur Michelle Kane. the Philly ‘burbs).

Measurement 100

Measurement Banking Agency Small Business 100

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Nearly half are rethinking how they communicate “brand.”. Our time is now.

Leadership 0

Leadership Agency Education Communications 0

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Leaders Who Lie (August 2008).

Journalism 28

Journalism Guidelines Government Training 28