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The Magical PR Strategy Question

Doctor Spin

PR Resource: PR Strategy 101 Spin Academy | Online PR Courses Doctor Spin’s PR Strategy 101 “That’s a B t PR Strategy, Sorry” The Magical PR Strategy Question How To Write a 1‑Page PR Strategy (to be published) How to Create a PR Strategy That Actually Works Subscribe and get a free ebook on how to get better PR ideas.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

Don’t bribe journalists – I can’t believe I am even writing this, but Nicole Pajer, reported how one PR person recently tried to bribe her $10 to cover a client. Ethics and Guerilla Marketing – A colleague reminded me this week is the 16 th Anniversary of the 2007 Boston Mooninite panic (thanks Andy).

Ethics 74
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

Marketing 118
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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script

The company has conducted this survey every year since 2007. Does that mean marketing is writing sales emails for the SDR team? The Bridge Group has produced this report every year since 2007. With that in mind, it’s worth examining the relationship your own marketing shop has with the SDR team. Most (69%) are U.S.-based

B2B 81
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

He has been involved with search engine optimization and internet marketing since 2007. You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

SEO 85
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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. But the Bad Pitch blog tries to provide timely, relevant content.