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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120
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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. Read more.

Twitter 281
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Did we blow our chance to change the marketing world with social media?

Communications Conversations

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. After all, consider the following: MySpace was the dominant social media platform in 2007. Twitter looked like this in 2007–and the President of the U.S. Our 100th Social Media Breakfast.

SMB 99
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Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

Current title : Vice President, Agency Marketing and Promotion, Padilla. I finally joined the Richmond board in 2007, when the president that year, Jill Vaughn, APR, asked me to chair the Diversity Committee. What’s top of mind now in the Richmond PR community? . Name : Jeff Wilson, APR. Location : Richmond, Va.

Meeting 151
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Know your brand; then craft marketing strategy

Engage PR

The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital.

Strategy 111
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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Trends 2015 digital marketing predictions 2015 social media predictions' If that’s not enough: When was the last time you heard ANYBODY using Ello in your circle of acquaintances? Am I in a time warp? Am I wrong?