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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Laura has spearheaded communications and development programs for U.S. On Wednesday, February 22nd, at 8:30 p.m. Read more.

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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” Sara Capra.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

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