Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

PR 20/20

SEPTEMBER 11, 2019

Think about your daily life: Netflix has changed the way we consume media. When we started HubSpot back in 2006, I thought that we were at an absolute peak—couldn’t get higher,” said Brian Halligan, co-founder and CEO of HubSpot. Think of Glossier, one of the leaders in user-generated content and brand ambassadors.

Conference 54

Conference Facebook Travel System 54

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Branding development and execution. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. Duration: 2012-present.

Engineering 22

Engineering Education Retail YouTube 22

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Shift Communications

JANUARY 25, 2016

We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. Did something shift in consumer behavior that requires a shift in your strategy? To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends.

Content Marketing 60

Content Marketing System Google Data 60

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Twitter supplied raw data for an 11 year period from 2006 to 2017.

Social Media 73

Social Media Print Study Advertising 73

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” This helps save time and improves efficiency by automating repetitive or time-consuming tasks.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Bad Pitch Blog

SEPTEMBER 17, 2009

According to consumer-insight researchers at Lucid Incorporated, every person recognizes he or she has it, but its meaning varies widely. bad branding businesses creativity design good branding Lucid Incorporated Starbucks van Gogh' Guess van Gogh should have left that ear on after all. Tweet with us @ badpitch & @ laermer.

Creativity 46

Creativity Exercises Corporate Interviews 46

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. This Space for Rent. Is Valpak the Tiffany’s of Junk, er, Direct Mail?

Local 40

Local Pitching Advertising Advertising 40

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

Tools 120

Tools Skype Software Content Marketing 120

Bad Pitch Blog

JANUARY 27, 2007

See NY Times article below) The E Coli outbreaks in Taco coincide with a Consumer Reports finding that that 83% of American chicken they sampled tested positive for salmonella or campylobacter! If you’re claiming that a major consumer brand is still involved in a crisis, you better have proof. No one clicks on them.

Pitching 40

Pitching Report Interviews Course 40

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The former CEO of Abercrombie, Mike Jeffries, who once led the brand’s revival, would ultimately become its biggest liability.

Reputation 62

Reputation Policies Leadership Company 62

Contently - Strategy

FEBRUARY 8, 2022

Targeted advertising began the following year, but it wasn’t until 2006 that social media platforms, suddenly privy to unthinkable datasets, pushed targeted ads into the mainstream. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further.

Advertising 118

Advertising Advertising Privacy Apparel 118

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75

ISEBOX

DECEMBER 1, 2016

But drug companies started slashing their sales force a decade ago, when they cut 60,000 pharma rep jobs ; since 2006, pharmaceutical sales positions in the US have declined by more than 60%. They can also choose to consume only the material that’s relevant and interesting to them. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Ethical Voices

AUGUST 21, 2023

Thinking about cancel culture, if you look at the last 20-odd years of cancellation events or adverse consumer reactions, let’s call them, or boycotts. But different brands have different thresholds of risk. On that defense point, we’ve already released features in our most recent platform. You’re absolutely right.

Agency 80

Agency Publicity Ethics Analysis 80

ZudePR

MAY 31, 2015

I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “Your brand/business is what you do; your reputation is what people remember and share.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The power of the image.

System 40

System Construction Public Affairs Publicity 40