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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78
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#PRStudChat Discusses Personal Branding & How to Land A Dream Job

Deirdre Breakenridge

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? Please share some examples.

Brand 213
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Five Tips to Differentiating Your Brand

Cision

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. What does it mean to stand out in the noise?

Brand 204
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Neuromarketing’s impact on engagement—4 examples of how it’s used

Agility PR Solutions

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads.

Examples 101
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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. At this point, it may not even be worth trying to replicate what Mint accomplished, because any brand would have to deal with so much more competition and diminishing returns. But their secret sauce was content.

Brand 77
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Barbara Rozgonyi to Present at Podfest Global on Podcast Marketing, Branding, and Influence

wiredPRworks

In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog. The post Barbara Rozgonyi to Present at Podfest Global on Podcast Marketing, Branding, and Influence appeared first on wiredPRworks. My first radio broadcast was as our high school station’s news anchor I was 16.

Radio 52
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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Because that seems to be one of the themes in the FT piece. People like choices.