5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

Meet the 2030 Consumer

5W PR

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity.

2021 consumers value authenticity, loyalty and personalization—is your brand listening?

Agility PR Solutions

The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening?

Brand product managers now relying on consumers to make critical product decisions

Agility PR Solutions

The post Brand product managers now relying on consumers to make critical product decisions appeared first on Agility PR Solutions.

6 ways consumer food brands can collaborate with Clubhouse influencers

Agility PR Solutions

Consumer food brands looking to collaborate with lifestyle and […]. The post 6 ways consumer food brands can collaborate with Clubhouse influencers appeared first on Agility PR Solutions.

Consumers willing to pay more for products with information about brand values

Agility PR Solutions

It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Public Relations branding

Consumers experimenting with digital during COVID—but brands miss the mark on CX

Agility PR Solutions

Consumer behaviors have shifted wildly over the past year of the COVID-19 pandemic, and so too have ways in which brands interact with customers, reveals new research from global Fintech leader Broadridge Financial Solutions. Covid-19 Public Relations branding

Connection-starved consumers will reward brands that share values

Agility PR Solutions

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions.

The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. Public Relations branding

Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

COVID consumer study reveals interest in brand discovery, small business

Agility PR Solutions

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions.

Consumer attacks on brand leaders now a serious threat to companies

Agility PR Solutions

The post Consumer attacks on brand leaders now a serious threat to companies appeared first on Agility PR Solutions. Public Relations branding

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Some brands have even promoted them as touchless.

Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Half of consumers say a company’s website design is crucial to their opinion of that brand

Agility PR Solutions

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Brand Engagement Through Chat Marketing

Ronn Torossian

Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian Strategy

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Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? Public Relations branding

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry.

Logo recognition—beauty brands consumers recognize the most

Agility PR Solutions

While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to identify it easily.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers. And Anheuser-Busch is still airing ads for other brands such as Bud Light and Michelob Ultra.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Comfort of consumer goods drives brand intimacy during COVID

Agility PR Solutions

With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. The consumer goods industry ranked fifth out of […].

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly.

Even though consumers stay in “ethno-racial corners,” they want brands to share values

Agility PR Solutions

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. Public Relations branding

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. While we expect to see continued growth in brands who choose to tackle social issues, these five brands are already leading and changing the conversation for causes they’re passionate about.

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Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization

Agility PR Solutions

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. The post Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization appeared first on Agility PR Solutions.

Consumers seek brands that personally understand them this holiday season

Agility PR Solutions

The firm’s new study of consumer opinions about the upcoming holiday season, conducted by Dynata, finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online […].