How Earned Media Drives Consumer Behavior: Brand Sentiment


This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.

How Earned Media Drives Consumer Behavior: Brand Engagement


Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . This week, our focus is shifting to the topic of brand engagement. We’re about to reveal if brand engagement is more predictive of website traffic and actions.


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How Earned Media Drives Consumer Behavior: Brand Relevance


Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.

Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. Brand PR Ronn Torossian Business Insights StrategyThe ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

Consumer Trends that Impact Marketing Strategies

Ronn Torossian

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. Public Relations branding

Web 131

App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Mobile 124

How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine

Agility PR Solutions

The survey, which asked consumers across the US, the […]. The post Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine appeared first on Agility PR Solutions.

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. Brand PR

Retail 195

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

Local 124

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Brands in motion: New WE Comms study finds consumers want brands to fix our broken world

Agility PR Solutions

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding

Study 131

Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

How influencer marketing has changed consumer expectation

PR Daily

Your customers now expect opportunities to participate in content creation and feeling like a brand insider. But where does that leave the consumers that have had a front-row seat to the “real” lives of influencers? Here are three emerging consumer expectations: 1.

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

What Do Consumers Expect From Brands Online?

HMA Public Relations

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin. Social Media brands social media Twitter

When combining consumer and business audiences, brands must find balance

PR Daily

Medisafe knew it was time to refresh its brand. To create the new platform, the team worked with an outside agency to build a brand pyramid that would distill up to a “brand essence.” Butler asked, when looking at the brand pyramid.

‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh

Agility PR Solutions

As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. Public Relations branding

Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. Public Relations branding

How challenges and games drive consumers to purchase more from brands

Agility PR Solutions

Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers.

How designer brands are targeting new consumers


Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. Similarly to Balenciaga, Kanye West’s Yeezy brand announced last year that they’d be partnering with Gap.

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

Half of consumers feel unseen by the brands they interact with—how marketers must adapt

Agility PR Solutions

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin

Meet the 2030 Consumer


These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity.

3 ways more effective marketing strategies can reconnect disloyal consumers with brands

Agility PR Solutions

The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions. Public Relations branding

Consumers want brands to deliver on social purpose, not just products—and firms are responding

Agility PR Solutions

Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. Consumers rank being a good employer first among corporate […].

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand.

What consumers expect from brand experiences today—new report shows CX crisis urgency

Agility PR Solutions

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company

Agility PR Solutions

Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Public Relations branding

Most consumers say brand loyalty is about feeling understood and valued, not discounts

Agility PR Solutions

While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.