INDUSTRY INSIGHTS YOUR PEERS ARE READING
According to a new national survey by BBMG and GlobeScan , by a 5-to-1 ratio, the leading edge of Gen Z (ages 18–22) does not trust business to act in the best interests of society, and nearly one in four cannot name a single brand they consider to be purposeful. MORE
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. MORE
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. MORE
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily. MORE
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. MORE
Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done. MORE
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions. MORE
A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […]. Marketing Public Relations branding MORE
The post Which big brands do consumers trust with their data—and which are creepy? Public Relations branding MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient. MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry. MORE
Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit? Public Relations branding MORE
Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. How can brand managers build loyalty with their audiences? Consumers say they are open to trying new products. MORE
When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. consumers from […]. MORE
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something. MORE
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Context is key—so look for brand-safe environments. MORE
The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions. Public Relations brandingPeople expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. MORE
2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf. MORE
The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first. MORE
Brands are reportedly trying to understand and get a functional handle on the customer experience, but despite big investments and a data-rich toolset, this remains an elusive goal. Public Relations branding MORE
No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council. MORE
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared. MORE
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions. MORE
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. MORE
Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). In our coverage of Sprout Social’s Social Media Index for 2019 , consumers reported that the No. MORE
consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. MORE
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding MORE
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian Strategy MORE
In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding MORE
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts. MORE
Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?, MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? MORE
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance. MORE
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
Agility PR Solutions
SEPTEMBER 11, 2019
When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. consumers from […].
Cision
SEPTEMBER 22, 2016
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.
Ronn Torossian
SEPTEMBER 9, 2019
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian Strategy
Agility PR Solutions
SEPTEMBER 16, 2019
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding
Agility PR Solutions
SEPTEMBER 9, 2019
A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […]. Marketing Public Relations branding
|
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.
Agility PR Solutions
MARCH 25, 2019
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.
Agility PR Solutions
MARCH 19, 2019
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
PR Daily
JULY 26, 2019
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.
|
|
Agility PR Solutions
JULY 2, 2019
Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts.
PR Daily
JULY 9, 2019
Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). In our coverage of Sprout Social’s Social Media Index for 2019 , consumers reported that the No.
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.
Agility PR Solutions
JULY 28, 2019
No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.
Agility PR Solutions
NOVEMBER 19, 2018
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.
PR Daily
SEPTEMBER 5, 2019
Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. How can brand managers build loyalty with their audiences? Consumers say they are open to trying new products.
Agility PR Solutions
APRIL 19, 2019
Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit? Public Relations branding
Agility PR Solutions
SEPTEMBER 18, 2018
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
AUGUST 19, 2019
2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.
Agility PR Solutions
APRIL 25, 2019
In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding
Agility PR Solutions
OCTOBER 1, 2018
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.
Agility PR Solutions
FEBRUARY 3, 2019
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 10, 2019
The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions. Public Relations brandingPeople expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.
Cision
JULY 29, 2015
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.
Action PR
MAY 24, 2019
Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done.
PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?
PR Daily
JUNE 24, 2019
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Context is key—so look for brand-safe environments.
Agility PR Solutions
JULY 24, 2019
Brands are reportedly trying to understand and get a functional handle on the customer experience, but despite big investments and a data-rich toolset, this remains an elusive goal. Public Relations branding
PR Daily
AUGUST 8, 2019
According to a new national survey by BBMG and GlobeScan , by a 5-to-1 ratio, the leading edge of Gen Z (ages 18–22) does not trust business to act in the best interests of society, and nearly one in four cannot name a single brand they consider to be purposeful.
Agility PR Solutions
FEBRUARY 27, 2019
consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
Agility PR Solutions
SEPTEMBER 24, 2018
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance.
PR Daily
SEPTEMBER 11, 2019
The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.
Agility PR Solutions
MARCH 11, 2019
The post Which big brands do consumers trust with their data—and which are creepy? Public Relations branding
154 
Let's personalize your content