5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

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COVID consumer study reveals interest in brand discovery, small business

Agility PR Solutions

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions.

Meet the 2030 Consumer

5W PR

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity.

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

Connection-starved consumers will reward brands that share values

Agility PR Solutions

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions.

Brand Engagement Through Chat Marketing

Ronn Torossian

Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian Strategy

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Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers. And Anheuser-Busch is still airing ads for other brands such as Bud Light and Michelob Ultra.

With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding

Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization

Agility PR Solutions

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. The post Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization appeared first on Agility PR Solutions.

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

Even though consumers stay in “ethno-racial corners,” they want brands to share values

Agility PR Solutions

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices

Agility PR Solutions

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating. The post No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID appeared first on Agility PR Solutions. Covid-19 Public Relations branding

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Consumers seek brands that personally understand them this holiday season

Agility PR Solutions

The firm’s new study of consumer opinions about the upcoming holiday season, conducted by Dynata, finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online […].

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. What is not known is how many consumers who have gotten accustomed to living with less will return to their former shopping habits. Trust in brands has always been important and will be even more critical in the future.

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands’ performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded private label, co-brand, and business card programs. The study, The Great Divide: Connecting Brands to the Real Needs […]. Public Relations branding

Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. There’s a clear diversity and inclusion movement in advertising.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands, nonprofits, and other organizations, are not only empathetic, but are followed by measurable action. The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.” One brand competes on price, one tugs at emotions, while another uses fear as a motivator. The same goes for a brand courting a customer.

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions. Marketing Public Relations branding

Activation Delivers Consumer Value

5W PR

Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds. It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand.

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. And new research shows that those consumers are boycotting those brands—even though the companies in the ads are (presumably) just innocent bystanders. consumers from […].

Logo recognition—beauty brands consumers recognize the most

Agility PR Solutions

While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to identify it easily. The post Logo recognition—beauty brands consumers recognize the most appeared first on Agility PR Solutions. Public Relations branding

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.