Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Consumer 66

Consumer Reputation How To Survey 66

Cision

JULY 29, 2015

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.

Facebook 103

Facebook Consumer Instagram Brand 103

PR Expanded

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Consumer 65

Consumer B2B Social Media B2C 65

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Consumer 91

Consumer Customer Service Instagram Brand 91

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Tax software is also a seasonal product, especially when purchased by consumers. Are you dissatisfied with the results of your marketing campaigns?

Consumer 80

Consumer Software Small Business Exercises 80

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

Brand 86

Brand Branding Fashion Travel 86

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.

Travel 57

Travel Technology Consumer Hotels 57

Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. What is your brand’s reputation ?

Consumer 69

Consumer Advertising Advertising Brand 69

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 90

Brand Branding YouTube Analysis 90

PR Daily

OCTOBER 16, 2015

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.

Consumer 51

Consumer Study Infographics Survey 51

PR Expanded

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. Branding Media PR 2.0

Brand 72

Brand Branding Consumer Travel 72

PR Daily

JUNE 5, 2017

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.

Study 23

Study Government Consumer Employee 23

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Consumer 20

Consumer B2B Publicity Pitching 20

PR Daily

JULY 7, 2016

A rep for Barilla—a well-known pasta brand—said the organization was “encouraged by the findings.”. Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

Consumer 38

Consumer Study Mobile Journalism 38

PR Daily

NOVEMBER 9, 2016

It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet?

Consumer 29

Consumer Customer Service Social Media Conference 29

PR Daily

MARCH 9, 2017

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network.

Survey 30

Survey Facebook Consumer Pinterest 30

PR Daily

MARCH 8, 2016

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

Mobile 56

Mobile Consumer Google Analytics 56

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

Storytelling 106

Storytelling Brand Branding Consumer 106

Cision

JULY 7, 2015

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. Consumers value honesty, and with the new guidelines, everything is out in the open so there’s nothing preventing consumers from trusting your brand.

Guidelines 135

Guidelines Social Media Brand Branding 135

PR Daily

OCTOBER 8, 2015

Speaking of Burger King, surely the brand has a response to all this mess, right? There’s been no official statement from the brand. While Burger King remains silent, other brands are stepping in to take part in the joke: Whatever the color of your buns, we'll keep them clean: [link].

Consumer 28

Consumer Storytelling Corporate Social Media 28

PR Daily

APRIL 29, 2016

Chipotle’s brand managers are trying everything to get people to rekindle their bygone obsessions with the fast-casual burrito pioneer. Last month, consumers lined up for free burritos.

Consumer 33

Consumer Crisis Management Crisis Community 33

PR Daily

AUGUST 28, 2017

When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. Some consumers even take to online channels first. The last thing these brand managers want is a PR crisis that extended from a social media post gone viral.

Viral 29

Viral Customer Service Survey Study 29

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism.

Journalism 79

Journalism Brand Branding Content Marketing 79

PR Daily

MAY 8, 2017

Some brands are able to go beyond simple marketing to tap into consumers’ emotions. At that point, your brand becomes less of a product and more of a lifestyle. The vast majority of emotional connections with brands are positive (91 percent).

Pinterest 21

Pinterest Survey Fashion Study 21

Shift Communications

JANUARY 21, 2016

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. Pay attention to how other brands are messaging – what else is competing for attention?

Consumer 10

Consumer Guidelines Course Storytelling 10

5W PR

MARCH 27, 2017

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Electronics are applicable to all walks of life.

Publicity 7

Publicity Media Reputation Consumer 7

Cision

DECEMBER 6, 2016

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Rachel Mansfield is one healthy living blogger and Instagram influencer who has promoted food and beverage brands on her platform.

Brand 70

Brand Branding Consumer Instagram 70

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Readers who turn to brand newsrooms want to be in the know before their competitors.

Journalism 73

Journalism Brand Branding Writing 73

PR Daily

JUNE 13, 2017

A majority of consumers (64 percent) admit making a purchase after watching a Facebook video in the last month. More than half of consumers (60 percent) watch a branded video on Facebook every day. It’s becoming harder to cut through it and make an impact on consumers’ behavior.

Mobile 35

Mobile Consumer Facebook Creativity 35

PR Daily

SEPTEMBER 10, 2015

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. The investments pay off as brands receive a boost in awareness as clicks and shares abound. However, consumers are still wary of native advertising, according to a recent report.

Survey 29

Survey Consumer Advertising Advertising 29

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.

Social Media 62

Social Media Airlines Brand Branding 62

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.

Brand 67

Brand Branding Community Wikipedia 67

5W PR

FEBRUARY 7, 2017

A brand will find a celebrity to endorse their products. Then, the brand pays that celebrity, who in turn goes on their social media and mentions the product. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand.

Brand 32

Brand Branding Fashion Television 32

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. So where do consumers place their trust? That’s where brand journalism comes into play. Does your brand have offices across multiple regions or continents?

Journalism 58

Journalism Brand Branding Strategy 58

PR Daily

APRIL 3, 2016

Although some things have changed dramatically—like a switch from relying on newspapers and magazines to platforms such as Periscope and branded content—others have remained constant.

Newspapers 36

Newspapers Consumer Infographics Report 36

PR Daily

MARCH 16, 2016

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. What's unique about this effort is that it's hard to find any notable brand personalities or mascots on the platform.

Consumer 34

Consumer LinkedIn Transportation B2C 34

PR Expanded

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Publicity 11

Publicity Consumer B2B Case Study 11

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Consumers, too, love to be pleasantly surprised.

Reputation 6

Reputation Survey Study Creativity 6

PR Daily

MAY 3, 2016

For brand managers, the sound of silence might be the most effective noise of all. Several users threatened to boycott the brand—similar to the more than 1.1 Old Navy has recently made headlines for a tweet it sent out on April 29: Oh, happy day! Our #ThankYouEvent is finally here.

Consumer 32

Consumer Policies Advertising Advertising 32

Cision

MARCH 15, 2017

For this post, I want to focus on one session: SXSW Podcast Stage: On Brand. The panel was an engaged discussion on brands and individuals choosing to take a stand and share their beliefs on politically charged issues in an increasingly polarized political climate.

Brand 47

Brand Branding Consumer Policies 47