4 Ways to Win Over Skeptical Consumers


The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Brands, Here’s How to Captivate Consumers in the Age of Distraction


After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Should a brand take a stand on sensitive topics?

HMA Public Relations

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. The post Should a brand take a stand on sensitive topics?

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands


While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps


Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. What is your brand’s reputation ?

What Consumers Think About Travel Technology


Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.

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Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. Pay attention to how other brands are messaging – what else is competing for attention?

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.

6 Ways to Connect With Consumers Using Periscope


With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Why Consumers Reject Brands by Association

Flack Me

Category: Flack Me Summary: Brands now need to not only closely monitor their own marketing content, but also the messages in the content that appears anywhere close to theirs. Nearly half of all consumers indicate they would rethink purchasing from brands and/or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new CMO Council study

Brand Awareness: It’s All About Content


CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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Five Tips to Differentiating Your Brand


Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

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Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

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7 Steps To Creating Customer Personas To Build Your Consumer Brand


Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Tax software is also a seasonal product, especially when purchased by consumers. Are you dissatisfied with the results of your marketing campaigns?

Leverage Your Brand’s Poker Face Into a Competitive Edge


In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions.

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Why Brands Need to Get Emotional


Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

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Report: Black consumers wield significant influence

PR Daily

When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers.

Social Good: The Secret to Engaging Employees & Consumers


But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. Align social good with brand values. Find a cause that engages employees and consumers.

How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

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Why Transparency Is the Key to Building Brand Loyalty


A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Share consumer testimonials and interaction with your products.

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Vero: first impressions and opportunities for consumers and businesses

PR in High Definition

The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications. You may have started to hear about a new social network called Vero.

3 ways brand managers can interact with consumers online

PR Daily

It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet?

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. Apple is the stylish design-driven leader in consumer tech.

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#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. Branding Media PR 2.0

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Brand managers speak emoji to reach device-driven consumers

PR Daily

Emojis are everywhere—including in the marketing campaigns for many well-known brands. The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric.

Consumers Say Brands Must Improve Their Experience—Or Else

Flack Me

Category: Flack Me Summary: Brands beware—regardless of your fine quality products and fair prices, today’s consumer will still drop you like a hot rock if you don’t make their shopping experience memorable, or at least pain-free, new CMO Council research finds

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

What to make of the ‘Consumer Brand Attitudes’ index

PR Daily

Data from Edelman’s Brand Relationship index show that the average global relationship brand strength is only 38 out of a possible 100 points. For brand managers, that number is depressingly low. The index should trigger brand manager’s curiosities.

How content marketing should follow customers along consumer journey

PR Daily

continues to challenge brands in more ways than one. to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing.

How Inconsistent Messaging Can Kill Your Brand

Ron Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. Brand PR Business

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Captivate Consumers in the Age of Distraction: Ideas for Brands

Beyond PR

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Consumers, too, love to be pleasantly surprised.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network.

4 Things Brands Can Learn From Back-To-School Shopping Discussion


Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1.