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Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball. MORE
Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering. MORE
The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding MORE
Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. Similarly to Balenciaga, Kanye West’s Yeezy brand announced last year that they’d be partnering with Gap. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need. MORE
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. Public Relations branding MORE
They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of. MORE
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric. MORE
These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity. MORE
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. MORE
The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. MORE
Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do? MORE
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification. MORE
Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. MORE
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. MORE
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry. MORE
A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. MORE
The post 5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI appeared first on Agility PR Solutions. Public Relations branding MORE
For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles. MORE
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. MORE
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Some brands have even promoted them as touchless. MORE
The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening? MORE
The post Mentor branding: Today’s consumers want brands to inspire, advocate and inform appeared first on Agility PR Solutions. Public Relations branding MORE
When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. Public Relations branding MORE
Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand. MORE
brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. MORE
consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. Public Relations branding MORE
The post Brand alert: Consumers are at risk of abandoning you if your offers aren’t relevant appeared first on Agility PR Solutions. Public Relations branding MORE
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared. MORE
At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial. While brands may be concerned about […]. MORE
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Public Relations branding MORE
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. Wide disconnect between brand and consumer perceptions revealed appeared first on Agility PR Solutions. MORE
The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions. Public Relations branding MORE
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever. MORE
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. MORE
As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding MORE
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin MORE
The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding MORE
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions. MORE
Agility PR Solutions
JULY 25, 2021
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.
Agility PR Solutions
JULY 28, 2021
The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding
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Agility PR Solutions
SEPTEMBER 26, 2021
The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding
Ronn Torossian
AUGUST 27, 2021
A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].
Agility PR Solutions
OCTOBER 20, 2021
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.
Agility PR Solutions
NOVEMBER 9, 2021
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.
NewsWhip
JULY 7, 2021
Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. Similarly to Balenciaga, Kanye West’s Yeezy brand announced last year that they’d be partnering with Gap.
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
PR Daily
OCTOBER 21, 2020
They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.
Agility PR Solutions
OCTOBER 3, 2021
The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions. Public Relations branding
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PR Daily
SEPTEMBER 17, 2020
Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.
Agility PR Solutions
JUNE 15, 2021
Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.
5W PR
AUGUST 10, 2020
These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity.
Agility PR Solutions
SEPTEMBER 29, 2021
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin
Agility PR Solutions
OCTOBER 19, 2021
The post 5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI appeared first on Agility PR Solutions. Public Relations branding
PR Daily
MAY 4, 2021
Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand.
Agility PR Solutions
AUGUST 24, 2021
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
OCTOBER 10, 2021
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. Wide disconnect between brand and consumer perceptions revealed appeared first on Agility PR Solutions.
PR Daily
DECEMBER 2, 2020
For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.
Agility PR Solutions
DECEMBER 8, 2020
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. Public Relations branding
Agility PR Solutions
AUGUST 3, 2021
Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience.
Agility PR Solutions
MAY 16, 2021
The post Mentor branding: Today’s consumers want brands to inspire, advocate and inform appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
NOVEMBER 15, 2021
Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?
Agility PR Solutions
JULY 26, 2021
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.
Cision
SEPTEMBER 22, 2016
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.
Agility PR Solutions
NOVEMBER 17, 2020
As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding
Agility PR Solutions
MAY 5, 2021
The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening?
PRSay
JULY 20, 2021
The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.
5W PR
MAY 28, 2020
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.
Agility PR Solutions
NOVEMBER 21, 2021
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer.
Agility PR Solutions
JUNE 2, 2021
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric.
Agility PR Solutions
JUNE 23, 2021
The post Brand alert: Consumers are at risk of abandoning you if your offers aren’t relevant appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
AUGUST 24, 2020
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions.
5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Some brands have even promoted them as touchless.
Agility PR Solutions
AUGUST 9, 2021
brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
Agility PR Solutions
OCTOBER 27, 2021
When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. Public Relations branding
Agility PR Solutions
SEPTEMBER 8, 2021
At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial. While brands may be concerned about […].
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry.
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