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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Subscribe Here >> 2017 Culture & Consumer Behavior Trends. Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.

A New Brand: Seven Things to Consider Now

Spin Sucks

Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks.

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Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

How can your brand stand out from the crowd and transform its followers into customers? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How do you map out a social media strategy that actually works?

brandshare – consumers’ new expectation of brands

6 A.M.

Marketing has been built on the duality of rational and emotional needs, but Edelman’s second brandshare™ report , released today, proves there is now an additional consumer need for brands to satisfy: societal. 12 percent rise in consumer propensity to recommend a brand.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.

Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. As communicators trying to create effective messages, we must understand how these stories affect our target consumer.

Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 90

The Minimalist Approach to Brand Storytelling

Spin Sucks

Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Tax software is also a seasonal product, especially when purchased by consumers. Are you dissatisfied with the results of your marketing campaigns?

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.

Brand managers speak emoji to reach device-driven consumers

PR Daily

Emojis are everywhere—including in the marketing campaigns for many well-known brands. The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. What is your brand’s reputation ?

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control.

3 Lessons Brands Can Learn From Facebook Manipulating Consumers

Strategic Public Relations

Are the outraged consumers justified in their ire? But this news does hold lessons for brands. Brand Social Media Facebook research has found that the emotions of others on your news feed can affect your mood.

#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. Branding Media PR 2.0

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CES 2016: Top 100 Influencers and Brands

Onalytica

CES 2016, the annual Consumer Electronics Show in Las Vegas, took place from the 6th-9th January. All the big tech brands, and a lot of new tech startups as well, were there to showcase the best technology of the future. Of the top 10 brands 6 were media publications and 4 were vendors.

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Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. They only evaluated 20 brands during a three month process, but (based on our own experience), I have to agree with their findings.

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers.

Barilla sponsored ‘study’ fools consumers

PR Daily

A rep for Barilla—a well-known pasta brand—said the organization was “encouraged by the findings.”. Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

But how can you create content that draws customers to your brand? It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network.

3 ways brand managers can interact with consumers online

PR Daily

It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet?

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Extending Employer Branding Beyond the Workforce

Spin Sucks

The most successful cases of employer branding don’t just attract the brightest and best candidates, they use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers.

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What College Football Teaches Us About Brand Development

Spin Sucks

In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Brand Development isn’t Only External. How strong is Oregon’s brand?

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Top 10 Digital Branding & Marketing Trends for 2017

Borenstein Group

Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you.

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?

Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

More and more consumers now expect brands to combine the physical and digital experiences. Related Stories Six Surefire Ways to Grow Your Business Using Text Marketing What’s YOUR Personal Brand? There is a new buzzword doing the rounds—phygital marketing.

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A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media.

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Four Steps for Building Customer Relationships that Last

Spin Sucks

Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships.

How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. Consumers value honesty, and with the new guidelines, everything is out in the open so there’s nothing preventing consumers from trusting your brand.

Chipotle hones loyalty to bring consumers back

PR Daily

Chipotle’s brand managers are trying everything to get people to rekindle their bygone obsessions with the fast-casual burrito pioneer. Last month, consumers lined up for free burritos.

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

Speaking of Burger King, surely the brand has a response to all this mess, right? There’s been no official statement from the brand. While Burger King remains silent, other brands are stepping in to take part in the joke: Whatever the color of your buns, we'll keep them clean: [link].