Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. Consumers are ready for fun. More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”.

Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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How logos help brands meet consumer expectations

Agility PR Solutions

The post How logos help brands meet consumer expectations appeared first on Agility PR Solutions. Public Relations branding

Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. Brand PR Ronn Torossian Business Insights StrategyThe ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.

Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

Consumers demand brands protect their data to build trusted relationships

Agility PR Solutions

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve

Brand marketing fun-damentals consumers crave

Agility PR Solutions

brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.

Understanding the millennial consumer

5W PR

They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real. Consumer PR

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article sentiment toward the brand. Publication reputation and consumer behavior.

Consumers are ready (and expect) to engage brands in the metaverse—is your brand ready?

Agility PR Solutions

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. Public Relations branding

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Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Brand 131

Consumer Trends that Impact Marketing Strategies

Ronn Torossian

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

New report reveals how consumer perception of misleading content impacts brand favorability

Agility PR Solutions

Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability.

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

New research reveals disconnect between financial services brands and consumers

Agility PR Solutions

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. Marketing Public Relations branding

App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

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Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

Local 124

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

A shifting power dynamic puts influencers at the center of brand-consumer relationships

Agility PR Solutions

The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine

Agility PR Solutions

The survey, which asked consumers across the US, the […]. The post Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine appeared first on Agility PR Solutions.

Consumers willing to sacrifice brand loyalty for a faster path to purchase online

Agility PR Solutions

As consumer expectations continue to skyrocket, so too does their need for digital shopping speed—nearly one-half of U.S. The post Consumers willing to sacrifice brand loyalty for a faster path to purchase online appeared first on Agility PR Solutions.

Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe

Agility PR Solutions

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Brands in motion: New WE Comms study finds consumers want brands to fix our broken world

Agility PR Solutions

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding

Study 131

Hey brands, consumers are ready to meet you in the metaverse—what marketers need to know

Agility PR Solutions

The post Hey brands, consumers are ready to meet you in the metaverse—what marketers need to know appeared first on Agility PR Solutions.

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Blog Consumer Social Media

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

What Do Consumers Expect From Brands Online?

HMA Public Relations

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin. Social Media brands social media Twitter

Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. Brand PR

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Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

How earned media drives consumer behavior: Relevance and headlines

PR Daily

Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior. What are those consumer actions? Brand relevance would seem to be a strong predictor of consumer behavior.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].

How earned media drives consumer behavior

PR Daily

One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior. Publication reputation and consumer behavior. We believe that this indicates an increase in consumer trust influenced by a reputable publication.

Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.