INDUSTRY INSIGHTS YOUR PEERS ARE READING
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation. MORE
The company conducted research into consumer attitudes towards loyalty programs, […]. The post Consumer trust is crumbling, but brands can rebuild loyalty through relevancy appeared first on Agility PR Solutions. Public Relations branding MORE
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding MORE
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. MORE
The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Analysis Public Relations brandingThankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them. MORE
There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. Public Relations branding MORE
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. MORE
Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient. MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
According to the study: For B2C industries, consumers only engage with 20 percent of content on average. The study stands as a contrast to Facebook's standard for determining consumer video views. MORE
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry. MORE
brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S. MORE
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? MORE
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. Public Relations branding MORE
Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes. MORE
Speaking of Burger King, surely the brand has a response to all this mess, right? There’s been no official statement from the brand. While Burger King remains silent, other brands are stepping in to take part in the joke: Whatever the color of your buns, we'll keep them clean: [link]. MORE
Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?” MORE
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. It also expands your brand’s exposure on social media by reaching peers and followers of your fans as well. MORE
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared. MORE
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions. MORE
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. Most of us think they should—but are brands well served to do so? When should brands respond […]. Public Relations branding MORE
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions. MORE
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. Public Relations branding MORE
While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of MORE
It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. MORE
Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Those sites dropping the brand include. MORE
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. MORE
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. What does that mean for brands that have enjoyed shelf supremacy for decades? FREE GUIDE: The 7 questions you should be asking about brand journalism ]. MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? MORE
The mass production approach to manufacturing that guided Henry Ford’s early work wouldn’t go far with consumers today—not when they can buy bespoke Mini Coopers, made-to-order mattresses and personalized electric toothbrushes. Public Relations branding MORE
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance. MORE
Today’s consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience. The post Consumers want to give real-time feedback—how can brands avoid having “deaf ears”? Public Relations branding MORE
Cision
SEPTEMBER 22, 2016
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Agility PR Solutions
NOVEMBER 19, 2018
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.
Agility PR Solutions
SEPTEMBER 18, 2018
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.
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PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?
Agility PR Solutions
OCTOBER 1, 2018
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.
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PR Daily
JANUARY 11, 2019
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
Agility PR Solutions
DECEMBER 11, 2018
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
OCTOBER 14, 2018
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.
Agility PR Solutions
SEPTEMBER 24, 2018
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance.
Agility PR Solutions
DECEMBER 27, 2018
Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees.
Agility PR Solutions
JANUARY 16, 2019
While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of
Agility PR Solutions
SEPTEMBER 12, 2018
The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Analysis Public Relations brandingThankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone.
Cision
JULY 29, 2015
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.
Agility PR Solutions
NOVEMBER 12, 2018
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. Most of us think they should—but are brands well served to do so? When should brands respond […]. Public Relations branding
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. Public Relations branding
Agility PR Solutions
NOVEMBER 4, 2018
brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S.
Agility PR Solutions
JULY 24, 2018
There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. Public Relations branding
Agility PR Solutions
OCTOBER 16, 2018
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 25, 2018
Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.
Agility PR Solutions
NOVEMBER 5, 2018
Today’s consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience. The post Consumers want to give real-time feedback—how can brands avoid having “deaf ears”? Public Relations branding
PR Daily
NOVEMBER 26, 2018
Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Those sites dropping the brand include.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?
PR Daily
JUNE 5, 2017
Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.
5W PR
DECEMBER 11, 2018
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. It also expands your brand’s exposure on social media by reaching peers and followers of your fans as well.
Cision
MAY 31, 2017
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.
PR Daily
OCTOBER 16, 2015
It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.
Agility PR Solutions
AUGUST 6, 2018
The company conducted research into consumer attitudes towards loyalty programs, […]. The post Consumer trust is crumbling, but brands can rebuild loyalty through relevancy appeared first on Agility PR Solutions. Public Relations branding
Cision
AUGUST 21, 2015
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.
PR Daily
AUGUST 10, 2015
According to the study: For B2C industries, consumers only engage with 20 percent of content on average. The study stands as a contrast to Facebook's standard for determining consumer video views.
PR Daily
OCTOBER 8, 2015
Speaking of Burger King, surely the brand has a response to all this mess, right? There’s been no official statement from the brand. While Burger King remains silent, other brands are stepping in to take part in the joke: Whatever the color of your buns, we'll keep them clean: [link].
Agility PR Solutions
JULY 23, 2018
The mass production approach to manufacturing that guided Henry Ford’s early work wouldn’t go far with consumers today—not when they can buy bespoke Mini Coopers, made-to-order mattresses and personalized electric toothbrushes. Public Relations branding
PR Daily
OCTOBER 22, 2018
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. What does that mean for brands that have enjoyed shelf supremacy for decades? FREE GUIDE: The 7 questions you should be asking about brand journalism ].
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