Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

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Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? Public Relations branding

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly.

Comfort of consumer goods drives brand intimacy during COVID

Agility PR Solutions

With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. The consumer goods industry ranked fifth out of […].

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something.

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Logo recognition—beauty brands consumers recognize the most

Agility PR Solutions

While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to identify it easily.

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. consumers from […].

Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. Public Relations branding

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian Strategy

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.

Consumer conversations reveal big differences in most loved brands online and offline

Agility PR Solutions

The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it. Public Relations brandin

Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. While we expect to see continued growth in brands who choose to tackle social issues, these five brands are already leading and changing the conversation for causes they’re passionate about.

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3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers.

What consumers expect from brands during COVID-19 pandemic

Agility PR Solutions

The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers to have all of the items they want in stock (60 percent), and virtually all shoppers […].

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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The way consumers want to speak with brands is changing—are you using the right tools?

Agility PR Solutions

With an ever-growing variety of methods now available, how we as humans communicate is changing—so it makes sense that the way we interact with brands is changing, too. The post The way consumers want to speak with brands is changing—are you using the right tools?

How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. PR Daily: In your opinion, what online assets are the most valuable for brands right now, and why?

Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

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Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding

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In a weaponized social media age, what do consumers expect from brands during crisis?

Agility PR Solutions

Is your brand as ready to respond in a crisis as your execs might think? With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire.

Disrupting brand preference—more than ever, consumers are buying nontraditionally

Agility PR Solutions

A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […]. Marketing Public Relations branding

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

How consumers’ ideas about ‘luxury’ are changing

PR Daily

As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’? Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”.

When is a Brand Connecting or Pestering?

Ronn Torossian

An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strategy

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts.