INDUSTRY INSIGHTS YOUR PEERS ARE READING
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation. MORE
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. MORE
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. MORE
The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Analysis Public Relations brandingThankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. MORE
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions. MORE
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions. MORE
The post Which big brands do consumers trust with their data—and which are creepy? Public Relations branding MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them. MORE
There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. Public Relations branding MORE
A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. The post New study shows time is the new consumer currency—what’s the impact on brands? MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient. MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry. MORE
Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit? Public Relations branding MORE
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. MORE
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something. MORE
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Context is key—so look for brand-safe environments. MORE
The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions. Public Relations brandingPeople expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. MORE
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared. MORE
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions. MORE
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. MORE
Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). In our coverage of Sprout Social’s Social Media Index for 2019 , consumers reported that the No. MORE
Brands and businesses are in the process of making a big strategic shift to a more customer-centric approach, but many are stumbling because… well, they’re not exactly sure what steps to take. Less brand-focused messaging? MORE
consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. MORE
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. MORE
In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding MORE
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts. MORE
Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?, MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? MORE
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance. MORE
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
Cision
SEPTEMBER 22, 2016
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.
Ronn Torossian
APRIL 29, 2019
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts.
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.
Agility PR Solutions
JULY 2, 2019
Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,
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PR Daily
JULY 9, 2019
Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). In our coverage of Sprout Social’s Social Media Index for 2019 , consumers reported that the No.
Agility PR Solutions
MARCH 19, 2019
The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Agility PR Solutions
APRIL 19, 2019
Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit? Public Relations branding
Agility PR Solutions
NOVEMBER 19, 2018
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.
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PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.
Agility PR Solutions
SEPTEMBER 18, 2018
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding
PR Daily
JUNE 24, 2019
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Context is key—so look for brand-safe environments.
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.
Agility PR Solutions
APRIL 25, 2019
In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding
Agility PR Solutions
APRIL 10, 2019
The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions. Public Relations brandingPeople expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.
Agility PR Solutions
FEBRUARY 3, 2019
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.
Agility PR Solutions
OCTOBER 1, 2018
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.
Cision
JULY 29, 2015
While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.
PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?
Agility PR Solutions
FEBRUARY 27, 2019
consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.
PR Daily
JUNE 20, 2019
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
Agility PR Solutions
MARCH 11, 2019
The post Which big brands do consumers trust with their data—and which are creepy? Public Relations branding
Agility PR Solutions
MAY 29, 2019
Brands and businesses are in the process of making a big strategic shift to a more customer-centric approach, but many are stumbling because… well, they’re not exactly sure what steps to take. Less brand-focused messaging?
Agility PR Solutions
FEBRUARY 4, 2019
A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. The post New study shows time is the new consumer currency—what’s the impact on brands?
Agility PR Solutions
SEPTEMBER 24, 2018
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance.
Agility PR Solutions
OCTOBER 14, 2018
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.
Agility PR Solutions
SEPTEMBER 12, 2018
The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Analysis Public Relations brandingThankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone.
Agility PR Solutions
MARCH 12, 2019
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.
Agility PR Solutions
JUNE 2, 2019
As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.
Agility PR Solutions
JULY 24, 2018
There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. Public Relations branding
PR Daily
FEBRUARY 6, 2019
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.
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