PRSay
OCTOBER 10, 2022
brands have been gearing up full throttle on PR and marketing communications campaigns. Consumers are ready for fun. More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”.
Institute for Public Relations
FEBRUARY 17, 2023
McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades.
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Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.
Ronn Torossian
DECEMBER 29, 2021
The post Consumers and Values appeared first on. Brand PR Ronn Torossian Business Insights StrategyThe ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
Ronn Torossian
MARCH 24, 2022
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.
Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. The post How Earned Media Drives Consumer Behavior: Brand Sentiment appeared first on Onclusive
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.
Onclusive
MAY 19, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior.
Onclusive
MAY 19, 2022
Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! This week, our focus is shifting to the topic of brand engagement. We’re about to reveal if brand engagement is more predictive of website traffic and actions.
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . This week, our focus is shifting to the topic of brand engagement. We’re about to reveal if brand engagement is more predictive of website traffic and actions.
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article sentiment toward the brand. Publication reputation and consumer behavior.
Agility PR Solutions
NOVEMBER 29, 2021
The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. Public Relations branding
Agility PR Solutions
DECEMBER 8, 2021
The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding
Agility PR Solutions
JULY 25, 2021
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.
Agility PR Solutions
OCTOBER 6, 2022
New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve
Agility PR Solutions
JULY 28, 2021
The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding
Agility PR Solutions
JANUARY 30, 2022
According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.
PR Daily
OCTOBER 22, 2020
They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.
Agility PR Solutions
SEPTEMBER 26, 2021
The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
MARCH 17, 2022
The survey, which asked consumers across the US, the […]. The post Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine appeared first on Agility PR Solutions.
PR Daily
SEPTEMBER 17, 2020
Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.
Agility PR Solutions
SEPTEMBER 14, 2022
Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability.
Agility PR Solutions
SEPTEMBER 6, 2022
The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 16, 2022
brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
Agility PR Solutions
OCTOBER 20, 2021
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.
Ronn Torossian
MARCH 1, 2022
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.
Agility PR Solutions
OCTOBER 31, 2022
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.
Agility PR Solutions
SEPTEMBER 15, 2021
consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. Public Relations branding
PR Daily
MARCH 24, 2022
Your customers now expect opportunities to participate in content creation and feeling like a brand insider. But where does that leave the consumers that have had a front-row seat to the “real” lives of influencers? Here are three emerging consumer expectations: 1.
Agility PR Solutions
MARCH 10, 2022
Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.
Agility PR Solutions
JULY 10, 2022
examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].
Agility PR Solutions
JUNE 30, 2022
What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.
5W PR
NOVEMBER 2, 2022
They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real. Consumer PR
Agility PR Solutions
JANUARY 18, 2022
As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. Public Relations branding
Agility PR Solutions
SEPTEMBER 29, 2021
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin
Cision
SEPTEMBER 22, 2016
The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.
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