4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding

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How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

3 actionable ways to build consumer trust

Agility PR Solutions

If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. Public Relations branding

Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

New report reveals the most relevant brands in consumers’ lives

Agility PR Solutions

New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance.

U.S. biz state of loyalty—consumers prefer brands that support refugees 

Agility PR Solutions

Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees.

National brands will spend $62.7 billion targeting local consumers in 2019

Agility PR Solutions

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of

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9 reasons why brands should conduct consumer surveys

Agility PR Solutions

The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Analysis Public Relations brandingThankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.

Consumers want brands to respond to online reviews—here’s how it improves CX

Agility PR Solutions

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. Most of us think they should—but are brands well served to do so? When should brands respond […]. Public Relations branding

Consumers are looking for authenticity—here’s how to get it

Agility PR Solutions

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. Public Relations branding

Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S.

Consumer trust in brands is fading—here’s how it can be saved

Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. Public Relations branding

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions.

Are consumers living in a “political brand bubble?” Quiz yourself

Agility PR Solutions

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. But these apps must be seamless and hassle-free or consumers will reject them.

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Consumers want to give real-time feedback—how can brands avoid having “deaf ears”?

Agility PR Solutions

Today’s consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience. The post Consumers want to give real-time feedback—how can brands avoid having “deaf ears”? Public Relations branding

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Those sites dropping the brand include.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.

How Fashion Tech Brands Can Win On Social Media

5W PR

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. It also expands your brand’s exposure on social media by reaching peers and followers of your fans as well.

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.

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Consumer trust is crumbling, but brands can rebuild loyalty through relevancy

Agility PR Solutions

The company conducted research into consumer attitudes towards loyalty programs, […]. The post Consumer trust is crumbling, but brands can rebuild loyalty through relevancy appeared first on Agility PR Solutions. Public Relations branding

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Study: Consumers engage with only half of brand content

PR Daily

According to the study: For B2C industries, consumers only engage with 20 percent of content on average. The study stands as a contrast to Facebook's standard for determining consumer video views.

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Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

Speaking of Burger King, surely the brand has a response to all this mess, right? There’s been no official statement from the brand. While Burger King remains silent, other brands are stepping in to take part in the joke: Whatever the color of your buns, we'll keep them clean: [link].

Tech consumers to brands: “Make it just for me—and make it now”

Agility PR Solutions

The mass production approach to manufacturing that guided Henry Ford’s early work wouldn’t go far with consumers today—not when they can buy bespoke Mini Coopers, made-to-order mattresses and personalized electric toothbrushes. Public Relations branding

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. What does that mean for brands that have enjoyed shelf supremacy for decades? FREE GUIDE: The 7 questions you should be asking about brand journalism ].