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On October 19th #PRStudChat Discusses Answers for Modern Communicators

Deirdre Breakenridge

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. A follow-up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post.

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Deirdre Breakenridge

Let’s start big: Besides the drop-off in titles and journalists, what are some less-noticeable challenges you’re seeing in consumer media? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 184
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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

Deirdre Breakenridge

Let’s start big: How is comms for issues different than, say, PR for consumer products? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement.

Policies 157
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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? Is PR Right for me? ”

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

In 2006, we started working with a reputable search company. I was no longer working with the SEO company I hired in 2006 so I was on my own. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100
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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Her podcast, Growing Social Now, launched in 2021.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.