Deirdre Breakenridge

JANUARY 14, 2019

Let’s start big: Besides the drop-off in titles and journalists, what are some less-noticeable challenges you’re seeing in consumer media? How has pitching media changed? What’s your best pitch-gone-wrong story? This was an important question and one that should be explored beyond one student or one blog post.

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

FEBRUARY 8, 2019

Let’s start big: How is comms for issues different than, say, PR for consumer products? How has pitching media changed? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. About Spin Sucks.

Policies 157

Policies Community Twitter Blogging 157

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. This could be a personal website, LinkedIn page or author bio on an outlet or blog. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. Having a blog has also led to new business. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49