wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

JANUARY 14, 2021

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Read more about what’s possible with HubSpot (and PR 20/20) here. Visit their website to read more about the product. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Doctor Spin

APRIL 6, 2023

Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. David should leverage the surprise element and not advertise his advantage beforehand. Create an easy-to-implement solution and make it accessible.

Strategy 52

Strategy Real Estate Case Study System 52

Konnect Agency

APRIL 16, 2020

Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. So, here we are over a decade and a half later in a world that is being altered practically overnight and we should not be talking about what worked in 2004. That’s 16 years ago.

Instagram 40

Instagram Facebook Advertising Advertising 40

Ishmael's Corner

SEPTEMBER 30, 2014

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Companies still need to publish stories that people care about, that they find useful or informative or even amusing. But here’s a key point left out.

Journalism 150

Journalism Brand Branding Publicity 150

wiredPRworks

JUNE 10, 2020

Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. And, every summer my family talks about what’s next at E3. About Yappa World, Inc. About IGN Entertainment. About Ziff Davis. How about you? Who loves video games? But, 2020 is different.

Video 52

Video Local Tools Conference 52

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. SEO When we talk about Google, then SEO is definitely a topic that we should address. You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece.

Google 94

Google Guidelines SEO Engineering 94

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Tell us a bit about your agency. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Solo PR Pro

AUGUST 2, 2022

” We checked in with Kristie, Debra and Gayle to learn more about how they became adjuncts, why they enjoy teaching and their best advice for fellow solo PR pros interested in stepping into the classroom. I started in the fall of 2000 and taught there for about three years. Where do you teach?

Education 107

Education Course Nonprofit Resources 107

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Flatiron Communications

JULY 16, 2015

Founded in 2006, PBS MediaShift has been a must-read for anyone toiling in the media trenches. Is sponsored content/native advertising the holy grail that will sustain news organizations? I was hoping to ask him about Facebook and Twitter’s growing roles in the news ecosystem.

Journalism 28

Journalism Media Advertising Advertising 28

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. It cites two major problems marketers must address when considering targeted advertising.

Advertising 138

Advertising Advertising Privacy Apparel 138

Shift Communications

JANUARY 16, 2018

What should you do about it? My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. Well a lot of people made it a point, understandably a lot of concern about that. 00:05:01] It is now entirely about who knows you.

Facebook 116

Facebook Video Brand Branding 116

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). Why the heck were we still even talking about them in 2010? Press release!

Measurement 60

Measurement Groups Guidelines Education 60

Doctor Spin

APRIL 30, 2023

Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Phineas Taylor (P.T.) Thank you for reading this article. Cutlip, S. Center, A. H., & Broom, G. Effective public relations (9th ed.).

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm. million times.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

OCTOBER 19, 2017

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’.

How To 69

How To Crisis Groups Facebook 69

Doctor Spin

APRIL 7, 2023

Activists aim to achieve diverse goals, depending on the specific cause they are passionate about. They often strive to challenge existing social norms, structures, and systems that they perceive as unjust or harmful, aiming to bring about tangible change to improve the lives of those affected by the issues they champion.

Strategy 52

Strategy Groups Resources Wikipedia 52

Buzzstream

FEBRUARY 9, 2024

How to Pitch: Pitching infographics is all about the connection to the site. I recently wrote about [topic] here [link] and wondered if you’d consider using my post to replace your broken link. Highlighting Brand News You can leverage big news about your brand for news coverage and white hat backlinks.

Google 71

Google Infographics Pitching Resources 71

Norton's Notes

MARCH 18, 2016

Jack (@jack) 21 March 2006. Much has been written about Twitter in recent times, In quarter 4 2015, Twitter mentioned that the decline in active users came from both seasonality and its decision to reduce the volume of mail sent to dormant users to bring them back to the service. just setting up my twttr.

Twitter 28

Twitter Web Mobile Analytics 28

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). I’m skeptical about this large an increase year-over-year, but it makes sense when you consider the improved ease of use in downloading podcasts to a mobile device.

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

JULY 9, 2019

Twice in a week, I found myself having a conversation about email marketing. An analysis of data shows the average email marketing click-through rate (CTR) ranges between 2.61% and 7.43% industries and markets but most marketers will see CTRs at about 2-3%. Ironically, it was the most emailed article of the day.”. Two percent, right?

Study 98

Study Marketing Data Analysis 98

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). I’m skeptical about this large an increase year-over-year, but it makes sense when you consider the improved ease of use in downloading podcasts to a mobile device.

Mobile 52

Mobile Media Newspapers Local 52

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. 2016 will be about responsibility. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. In 2015 we all loved authenticity, right? Forget authenticity. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Bad Pitch Blog

MAY 31, 2006

." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. As you well know, Google Inc.

Pitching 40

Pitching Advertising Advertising Video 40

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). I’m skeptical about this large an increase year-over-year, but it makes sense when you consider the improved ease of use in downloading podcasts to a mobile device.

Mobile 40

Mobile Media Newspapers Local 40

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip.

Measurement 103

Measurement Education Facebook Course 103

5W PR

OCTOBER 22, 2018

Here are five world-changing campaigns you might have forgotten about: The Heart Truth. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. One thing that remains the same, however, is a dedication to empowering women and girls the world over using the PR toolkit. Duration: 2002-present. Barbie Gets Smart.

Engineering 22

Engineering Education Retail YouTube 22

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. An Edward Bernays selfie?

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. An Edward Bernays selfie?

System 40

System Construction Public Affairs Publicity 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. With that in mind, we are very proud to count COMPANY as a part of this program.”

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

Exchange rates at the time indicate the offer was worth about $120 million (US). In April, the Cision board votes for the GTCR offer, which ends up at being valued at about $170 million. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. million about six months later.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

APRIL 9, 2006

Read more about source filing in "Full Frontal PR." TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars. If you’re doing your job, there is a ramp up period. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40

Beyond PR

AUGUST 4, 2016

Discover what your audience cares about by listening to the conversations they’re having on social channels. Social media success is all about trial and error. Social media has exploded since the first tweet in 2006; however, brands are still flocking to the 140-character medium. Be strategic about why and how you’re tweeting.

Social Media 40

Social Media Pinterest Media Marketing 40

ZudePR

MAY 31, 2015

One that few people know about. “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach. “It took about six months for me to see that connection pay off. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81