Mindful Marketing
FEBRUARY 4, 2024
Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy. Use caution.”
wiredPRworks
APRIL 13, 2022
McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago.
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wiredPRworks
JUNE 10, 2020
Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. In the last three months, Yappa has soared to 78 million page views, and continues to partner with local and national community initiatives. Ziff Davis publishes in 25 languages and partners with local publishing operators across 112 countries.
Solo PR Pro
AUGUST 2, 2022
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”
Stephen Waddington
JUNE 21, 2018
In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.
Journalistics
MAY 26, 2015
This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.
Journalistics
MAY 26, 2015
This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.
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