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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO.

SEO 139
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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. You see the same pattern with every content marketing success story.

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Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently - Strategy

Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. My to-do list is hellish.

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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

About Growing Social Now. About Barbara Rozgonyi. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Jennifer launched Social Media Club’s San Antonio chapter and Barbara founded Social Media Club Chicago.

Web 119
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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

About Growing Social Now. About Barbara Rozgonyi. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Tune into smart insights, cool tips, and lots of laughs. Her podcast, Growing Social Now, launched in 2021.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108