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I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner. MORE
Named after the PBS show “Austin City Limits,” the festival started in 2002 as a one-weekend event, featuring 67 bandsand live performers and 25,000 attendees. Beginning this weekend, the capital of Texas will be rocking. MORE
Many people think spin is synonymous with public relations; in fact a 2002 biography of PR pioneer Edward Bernays is called “The Father of Spin: Edward L. If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics. MORE
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” Hence, there’s no space: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.” MORE
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.” MORE
Funnily enough, the Firefly team first supported Byte Night fourteen years ago in 2002 during its fifth year. Last Friday, three of the Firefly team slept outside in a park. No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. MORE
Bowen , now an associate professor in the School of Journalism and Mass Communications at the University of South Carolina, found in 2002. MORE
Formed in 2002, ID Medical works with over 90% of NHS trusts, in addition to private medical organisations. Their recruitment offering spans doctors, nurses, and allied health professionals. Headquartered in Milton Keynes, the ID Medical helps healthcare organisations across the UK find the staff they need to provide the best possible care to their patients. Their newsroom acts as the main publishing hub for blogs, news, and associated digital content like videos. MORE
Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform. MORE
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.” MORE
In 2002, Google added Klingon as a language option. You probably didn''t know Google''s original name was Backrub. It was inspired by the system''s method of using back links to find and rank pages. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? features. It lists 26 facts you probably didn''t know about the technology company, like: 1. The first Google Doodle was an out-of-office message. MORE
For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”. Yes, “Captain Underpants” is on the book of banned books. MORE
To fix it, Chrysler issued a recall to install a trailer hitch for 1993 to 2004 Jeep Grand Cherokees and 2002 to 2007 Jeep Liberties. Fiat Chrysler’s press release about its “consensual resolution” to pay the largest fine in the history of the National Highway Traffic Safety Administration is understandably brief. MORE
The 2002 Nobel Prize in Economics was awarded to Daniel Kahneman for his study of the psychology of how humans make economic decisions when faced with uncertainty. The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentially, it is about communication—how to communicate with audiences. MORE
The last one was in 2002. Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. MORE
Announcing a new program. Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. MORE
Investor relations as a formal discipline has been around as long as publicly traded companies, but became much more important in the United States in 2002. What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. MORE
I didn’t get the chance to explain that amidst a tech downturn, one segment has continued to rack up impressive gains (IDC predicts an amazing 86% compounded annual growth rate through 2002), creating boundless value for shareholders and fostering a dynamic and innovative market. Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. MORE
A study conducted in 2002 had children ages seven to 10 listen to calm music and then aggressive music while taking a test. You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign. MORE
A new report reveals the systemic concealment of rampant sex abuse of minors throughout Pennsylvania in the latest scandal—and the worst since 2002—involving sexual misconduct within the Catholic Church. MORE
LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014. Category: Flack Me Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. Facebook, founded in 2004, didn’t receive widespread MORE
Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. MORE
Each year that the trust barometer is conducted, Edelman identifies the key theme on which the results seem to turn, such as “Fall of the Celebrity CEO” (2002), “Trust Shifts from Authorities to Peers” (2005), and “Trust in Crisis” (2017). Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. MORE
Author, lecturer and historian David McCullough identified the crucial writing skill in an article published in the July/August 2002 issue of “Humanities”: “Writing is thinking. What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. MORE
Courtney Lukitsch is the Principal and Founder of Gotham Public Relations Inc, located in New York City since 2002, and is a media and marketing strategist responsible for hundreds of noteworthy brand launches and successful national & global Marketing PR campaigns. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. MORE
Perhaps this, though, was his most spot-on prediction, according to a 2002 interview from The New York Times: “Music itself is going to become like running water or electricity.”. Brand values can influence an organization’s destiny. Those values are the ideals and experiences that the organization claims to follow as golden standards for doing business. MORE
The NGINX open source project started in 2002 and was formally created as a company in 2011. NGINX, Inc., MORE
Founded in 2002, Critical Mention is headquartered in New York City. SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. MORE
The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. MORE
”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. MORE
One of the returnees in “Winners at War,” Ethan Zohn, won the $1 million prize all the way back in 2002.). The enduring reality show offers lessons for brand managers and other communicators. For 20 years and 40 seasons, CBS’s “ Survivor ” has captivated audiences and helped to change the landscape of television forever. MORE
Consider a 2002 study conducted by behavioral economist Dan Ariely and marketing professor Klaus Wertenbroch. If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted. MORE
If I told you that I founded my company in 2002, you probably won’t remember that by the time this sentence ends. There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable. Every media interview is akin to being on stage, and a good spokesperson knows how to perform. MORE
Denton founded Gawker in 2002, and it is widely credited for defining the voice of internet-gossip journalism. In a blog post published on Medium this week, embattled Gawker founder Nick Denton wrote, “The saga is over.”. He was referring to a settlement in his four-year legal entanglement with former pro wrestler Hulk Hogan, whose given name is Terry Bollea. MORE
In 2002, PRSA honored Parke with the David Ferguson Award for her outstanding contributions to the advancement of PR education. Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. She was 93. MORE
When I started back in 2002, we were still faxing press releases and op-eds to newsrooms. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. MORE
A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. MORE
This word refers to a large family of viruses that includes SARS (severe acute respiratory syndrome), the first identified strain of which caused a two-year outbreak that began in 2002. One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease. Here are 10 terms everyone should know to help them and others in their families and communities understand the disease and avoid contracting it. Asymptomatic. MORE
By 2002, the video-renting giant had more than 8,000 retail stores, but faced increasing competition from Netflix. It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still. In the movie Hitchcock , there is a scene where Alfred himself is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies. MORE
In 2002, when Jarboe first delved into SEO, 80 percent of success was technical. Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses. MORE
As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them. MORE
2002 Related Topics Critical Mention
JULY 15, 2020
The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.
PR Daily
OCTOBER 3, 2018
Named after the PBS show “Austin City Limits,” the festival started in 2002 as a one-weekend event, featuring 67 bandsand live performers and 25,000 attendees. Beginning this weekend, the capital of Texas will be rocking.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Presspage
FEBRUARY 16, 2018
Formed in 2002, ID Medical works with over 90% of NHS trusts, in addition to private medical organisations. Their recruitment offering spans doctors, nurses, and allied health professionals. Headquartered in Milton Keynes, the ID Medical helps healthcare organisations across the UK find the staff they need to provide the best possible care to their patients. Their newsroom acts as the main publishing hub for blogs, news, and associated digital content like videos.
PRSay
SEPTEMBER 19, 2018
Bowen , now an associate professor in the School of Journalism and Mass Communications at the University of South Carolina, found in 2002.
PRSay
FEBRUARY 12, 2020
In 2002, PRSA honored Parke with the David Ferguson Award for her outstanding contributions to the advancement of PR education. Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. She was 93.
Flack's Revenge
OCTOBER 30, 2019
I didn’t get the chance to explain that amidst a tech downturn, one segment has continued to rack up impressive gains (IDC predicts an amazing 86% compounded annual growth rate through 2002), creating boundless value for shareholders and fostering a dynamic and innovative market. Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state.
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PR Daily
JULY 27, 2015
To fix it, Chrysler issued a recall to install a trailer hitch for 1993 to 2004 Jeep Grand Cherokees and 2002 to 2007 Jeep Liberties. Fiat Chrysler’s press release about its “consensual resolution” to pay the largest fine in the history of the National Highway Traffic Safety Administration is understandably brief.
Flack Me
JANUARY 8, 2017
LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014. Category: Flack Me Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. Facebook, founded in 2004, didn’t receive widespread
wiredPRworks
OCTOBER 16, 2018
Announcing a new program. Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville.
PR Daily
FEBRUARY 27, 2020
One of the returnees in “Winners at War,” Ethan Zohn, won the $1 million prize all the way back in 2002.). The enduring reality show offers lessons for brand managers and other communicators. For 20 years and 40 seasons, CBS’s “ Survivor ” has captivated audiences and helped to change the landscape of television forever.
Contently - Strategy
SEPTEMBER 20, 2019
Consider a 2002 study conducted by behavioral economist Dan Ariely and marketing professor Klaus Wertenbroch. If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.
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PR in High Definition
JULY 9, 2018
The NGINX open source project started in 2002 and was formally created as a company in 2011. NGINX, Inc.,
PRSay
OCTOBER 18, 2019
Many people think spin is synonymous with public relations; in fact a 2002 biography of PR pioneer Edward Bernays is called “The Father of Spin: Edward L. If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics.
PR Expanded
MARCH 8, 2017
As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them.
PR Daily
DECEMBER 11, 2018
Author, lecturer and historian David McCullough identified the crucial writing skill in an article published in the July/August 2002 issue of “Humanities”: “Writing is thinking. What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary.
Critical Mention
OCTOBER 17, 2017
Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution.
wiredPRworks
NOVEMBER 15, 2016
A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide.
PR Daily
NOVEMBER 3, 2016
Denton founded Gawker in 2002, and it is widely credited for defining the voice of internet-gossip journalism. In a blog post published on Medium this week, embattled Gawker founder Nick Denton wrote, “The saga is over.”. He was referring to a settlement in his four-year legal entanglement with former pro wrestler Hulk Hogan, whose given name is Terry Bollea.
PR Daily
FEBRUARY 26, 2019
By 2002, the video-renting giant had more than 8,000 retail stores, but faced increasing competition from Netflix. It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still. In the movie Hitchcock , there is a scene where Alfred himself is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies.
PR Daily
OCTOBER 23, 2017
For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”. Yes, “Captain Underpants” is on the book of banned books.
Doctor Spin
SEPTEMBER 6, 2017
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” Hence, there’s no space: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.”
Critical Mention
JUNE 4, 2018
A study conducted in 2002 had children ages seven to 10 listen to calm music and then aggressive music while taking a test. You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign.
Cision
NOVEMBER 3, 2016
When I started back in 2002, we were still faxing press releases and op-eds to newsrooms. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.
PR Daily
JUNE 29, 2020
This word refers to a large family of viruses that includes SARS (severe acute respiratory syndrome), the first identified strain of which caused a two-year outbreak that began in 2002. One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease. Here are 10 terms everyone should know to help them and others in their families and communities understand the disease and avoid contracting it. Asymptomatic.
Media Bullseye
FEBRUARY 22, 2018
Each year that the trust barometer is conducted, Edelman identifies the key theme on which the results seem to turn, such as “Fall of the Celebrity CEO” (2002), “Trust Shifts from Authorities to Peers” (2005), and “Trust in Crisis” (2017). Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over.
Shift Communications
JUNE 28, 2017
Investor relations as a formal discipline has been around as long as publicly traded companies, but became much more important in the United States in 2002. What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.
Doctor Spin
SEPTEMBER 6, 2017
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.”
Media Bullseye
AUGUST 9, 2017
The 2002 Nobel Prize in Economics was awarded to Daniel Kahneman for his study of the psychology of how humans make economic decisions when faced with uncertainty. The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentially, it is about communication—how to communicate with audiences.
PR Daily
SEPTEMBER 13, 2018
In 2002, when Jarboe first delved into SEO, 80 percent of success was technical. Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
PR Daily
FEBRUARY 9, 2015
In 2002, Google added Klingon as a language option. You probably didn''t know Google''s original name was Backrub. It was inspired by the system''s method of using back links to find and rank pages. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? features. It lists 26 facts you probably didn''t know about the technology company, like: 1. The first Google Doodle was an out-of-office message.
Critical Mention
OCTOBER 8, 2017
Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform.
PR Daily
SEPTEMBER 21, 2017
If I told you that I founded my company in 2002, you probably won’t remember that by the time this sentence ends. There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable. Every media interview is akin to being on stage, and a good spokesperson knows how to perform.
Critical Mention
JUNE 24, 2017
Founded in 2002, Critical Mention is headquartered in New York City. SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.
PR Daily
AUGUST 20, 2018
A new report reveals the systemic concealment of rampant sex abuse of minors throughout Pennsylvania in the latest scandal—and the worst since 2002—involving sexual misconduct within the Catholic Church.
PR Daily
JANUARY 25, 2016
Perhaps this, though, was his most spot-on prediction, according to a 2002 interview from The New York Times: “Music itself is going to become like running water or electricity.”. Brand values can influence an organization’s destiny. Those values are the ideals and experiences that the organization claims to follow as golden standards for doing business.
PR in High Definition
OCTOBER 11, 2016
Funnily enough, the Firefly team first supported Byte Night fourteen years ago in 2002 during its fifth year. Last Friday, three of the Firefly team slept outside in a park. No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016.
Cision
FEBRUARY 3, 2017
Courtney Lukitsch is the Principal and Founder of Gotham Public Relations Inc, located in New York City since 2002, and is a media and marketing strategist responsible for hundreds of noteworthy brand launches and successful national & global Marketing PR campaigns. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.
Doctor Spin
SEPTEMBER 6, 2017
If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.”
Melissa Agnes
FEBRUARY 24, 2014
I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner.
Cision
AUGUST 18, 2016
The last one was in 2002. Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.
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