Career guidance for aspiring communication pros in 2020

PR Daily

I graduated college in 2002, just after the burst of the Dotcom Bubble and the Enron scandal. Here we are in 2020 amid a global pandemic with unemployment near 8% — which makes graduating in 2002 seem like a breeze in comparison.

The Crown’s Princess Diana star Emma Corrin to become £5million fashion icon

Mark My Words

Unknown Keira shot to fame in 2002 movie Bend It Like Beckham, and by 2008 was making £24million a year. The Mirror The Crown star Emma ­Corrin – Princess Diana in the Netflix blockbuster – could pocket £5million from fashion and film deals in the next year. And industry experts predict she could be earning five times that in just a few years. The 24-year-old former model has won the attention of high-end brands and Hollywood casting directors after landing the iconic role.

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Medical recruiter uses social media newsroom as central hub for communicating with multiple audiences

Presspage

Formed in 2002, ID Medical works with over 90% of NHS trusts, in addition to private medical organisations. Their recruitment offering spans doctors, nurses, and allied health professionals. Headquartered in Milton Keynes, the ID Medical helps healthcare organisations across the UK find the staff they need to provide the best possible care to their patients. Their newsroom acts as the main publishing hub for blogs, news, and associated digital content like videos.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

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The Call was Perfect! The PR pitch, Even Better!!

Flack's Revenge

I didn’t get the chance to explain that amidst a tech downturn, one segment has continued to rack up impressive gains (IDC predicts an amazing 86% compounded annual growth rate through 2002), creating boundless value for shareholders and fostering a dynamic and innovative market. Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state.

30 jobs in the PR and marketing world

PR Daily

Named after the PBS show “Austin City Limits,” the festival started in 2002 as a one-weekend event, featuring 67 bandsand live performers and 25,000 attendees. Beginning this weekend, the capital of Texas will be rocking. The 17 th annual Austin City Limits Music Festival kicks off the first of two weekends packed with live musical performances and entertainment.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.

Fiat Chrysler issues brief, dry release about record-breaking fine

PR Daily

To fix it, Chrysler issued a recall to install a trailer hitch for 1993 to 2004 Jeep Grand Cherokees and 2002 to 2007 Jeep Liberties. Fiat Chrysler’s press release about its “consensual resolution” to pay the largest fine in the history of the National Highway Traffic Safety Administration is understandably brief.

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In Memoriam: Isobel Parke, APR, Fellow PRSA

PRSay

In 2002, PRSA honored Parke with the David Ferguson Award for her outstanding contributions to the advancement of PR education. Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. She was 93. Parke’s distinguished PRSA service included her role as secretary on the Board of Directors.

Social Media Is More Than a Retweet

Flack Me

LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014. Category: Flack Me Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. Facebook, founded in 2004, didn’t receive widespread

Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

Many people think spin is synonymous with public relations; in fact a 2002 biography of PR pioneer Edward Bernays is called “The Father of Spin: Edward L. If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics.

Ethics 101

Takeaways from ‘Survivor’ for engaging your audience

PR Daily

One of the returnees in “Winners at War,” Ethan Zohn, won the $1 million prize all the way back in 2002.). The enduring reality show offers lessons for brand managers and other communicators. For 20 years and 40 seasons, CBS’s “ Survivor ” has captivated audiences and helped to change the landscape of television forever.

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently - Strategy

Consider a 2002 study conducted by behavioral economist Dan Ariely and marketing professor Klaus Wertenbroch. If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

PR Expanded

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them.

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The secret to writing successful content

PR Daily

Author, lecturer and historian David McCullough identified the crucial writing skill in an article published in the July/August 2002 issue of “Humanities”: “Writing is thinking. What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary.

Gawker to pay Hulk Hogan $31 million in settlement

PR Daily

Denton founded Gawker in 2002, and it is widely credited for defining the voice of internet-gossip journalism. In a blog post published on Medium this week, embattled Gawker founder Nick Denton wrote, “The saga is over.”. He was referring to a settlement in his four-year legal entanglement with former pro wrestler Hulk Hogan, whose given name is Terry Bollea.

LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution.

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Influencer Marketing Strategy Speaker Presentation Guide

wiredPRworks

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide.

How many of these banned books have you read?

PR Daily

For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”. Yes, “Captain Underpants” is on the book of banned books.

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What marketers can learn from Alfred Hitchcock

PR Daily

By 2002, the video-renting giant had more than 8,000 retail stores, but faced increasing competition from Netflix. It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still. In the movie Hitchcock , there is a scene where Alfred himself is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies.

Bold Personal Branding for Brave Women | Enhance Your Image & Influence

wiredPRworks

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S. Announcing a new program. Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you?

The Four Dot Ellipsis Mystery

Doctor Spin

If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” Hence, there’s no space: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.”

Behind the Headlines With Laura Braden Quigley

Cision

When I started back in 2002, we were still faxing press releases and op-eds to newsrooms. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Spotify Playlists to Help You Focus

Critical Mention

A study conducted in 2002 had children ages seven to 10 listen to calm music and then aggressive music while taking a test. You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign.

Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

Each year that the trust barometer is conducted, Edelman identifies the key theme on which the results seem to turn, such as “Fall of the Celebrity CEO” (2002), “Trust Shifts from Authorities to Peers” (2005), and “Trust in Crisis” (2017). Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over.

What is Investor Relations?

Shift Communications

Investor relations as a formal discipline has been around as long as publicly traded companies, but became much more important in the United States in 2002. What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.

Behavioral science – why a base understanding of it can be useful in PR

Media Bullseye

The 2002 Nobel Prize in Economics was awarded to Daniel Kahneman for his study of the psychology of how humans make economic decisions when faced with uncertainty. The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentially, it is about communication—how to communicate with audiences.

Little-known facts about Google

PR Daily

In 2002, Google added Klingon as a language option. You probably didn''t know Google''s original name was Backrub. It was inspired by the system''s method of using back links to find and rank pages. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? features. It lists 26 facts you probably didn''t know about the technology company, like: 1. The first Google Doodle was an out-of-office message.

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NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

The NGINX open source project started in 2002 and was formally created as a company in 2011. NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany.

The origin and definition of 10 COVID-19-related terms

PR Daily

This word refers to a large family of viruses that includes SARS (severe acute respiratory syndrome), the first identified strain of which caused a two-year outbreak that began in 2002. One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease. Here are 10 terms everyone should know to help them and others in their families and communities understand the disease and avoid contracting it. Asymptomatic.

Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

Founded in 2002, Critical Mention is headquartered in New York City. NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform.

The 5 C’s of mastering media interviews

PR Daily

If I told you that I founded my company in 2002, you probably won’t remember that by the time this sentence ends. There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable. Every media interview is akin to being on stage, and a good spokesperson knows how to perform.

Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

Founded in 2002, Critical Mention is headquartered in New York City. SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Meeting CIPR President candidate Pete Holt

Stephen Waddington

I worked in the NHS from 1996 to 2002, in one hospital, for six different chief executives and four different NHS bodies. I’m backing Pete Holt for CIPR President in 2022.

What courage can do for your brand

PR Daily

Perhaps this, though, was his most spot-on prediction, according to a 2002 interview from The New York Times: “Music itself is going to become like running water or electricity.”. Brand values can influence an organization’s destiny. Those values are the ideals and experiences that the organization claims to follow as golden standards for doing business.

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Firefly braves the cold at Byte Night 2016

PR in High Definition

Funnily enough, the Firefly team first supported Byte Night fourteen years ago in 2002 during its fifth year. Last Friday, three of the Firefly team slept outside in a park. No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016.

Lessons for critical communications from the Sochi Olympics

Melissa Agnes

I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Courtney Lukitsch is the Principal and Founder of Gotham Public Relations Inc, located in New York City since 2002, and is a media and marketing strategist responsible for hundreds of noteworthy brand launches and successful national & global Marketing PR campaigns. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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The Four Dot Ellipsis Mystery

Doctor Spin

If you use a three dot ellipsis (without parentheses or brackets) to remove words at the end of the sentence, it would theoretically look like this: “Doctor Spin is a PR blog… It was launched in 2002.” Hence, there’s no space: “Doctor Spin is a PR blog… It was launched in 2002.” It was launched in 2002.”

6 ways to boost your SEO for Google’s new algorithms

PR Daily

In 2002, when Jarboe first delved into SEO, 80 percent of success was technical. Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses. There’s good news for all you wordsmiths—former journalists, ex-English majors and wannabe poets who got into the communication business because of their love of writing.

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