ImPRessions - Crenshaw Communications

JANUARY 24, 2023

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. We’ve all heard about them, but what should PR people know, and how can we use them? So, what’s new?

Twitter 156

Twitter Social Media Tools Trends 156

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company.

Enterprise 117

Enterprise Automotive Company Airlines 117

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. This can include text, images, videos, reviews, testimonials, and more. What is UGC?

Brand 78

Brand Branding Community Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 2, 2023

A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Those who work in PR, communications and media are especially concerned. In fact, PR professionals are likely to be impacted by generative AI as significantly as any other career.

Retail 156

Retail Video Pitching Technology 156

Landis PR

FEBRUARY 5, 2024

Effective public relations (PR) drives success in the fast-paced startup world. But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today!

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Powerful communication can boost the process, if done correctly. It’s vital to embrace the new digital methods of communication to ensure success.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

NOVEMBER 23, 2023

It is a simple but powerful tool to amplify your PR efforts and achieve tangible results. Here are the three R’s to implement to ensure newsjacking success: Relevance As humans, we long to stay informed and engaged with current events. The same goes for the media. You must stay authentic, relevant, and valuable.

B2C 62

B2C Trends Banking Reputation 62

5W PR

JANUARY 12, 2024

Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. Offering free tools or resources Develop and offer free tools or resources that are valuable to the target audience. What is B2B? Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

OCTOBER 11, 2023

It’s the secret sauce that can turn good PR professionals into great ones. The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. The PR landscape is ever-evolving, and staying informed through these connections is crucial.

Publicity 103

Publicity Internal International Resources 103

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Emotional connection Nostalgia marketing is a potent tool for establishing an emotional bond with customers. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

Prohibition

DECEMBER 12, 2023

One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). AI is proving to be an invaluable tool for businesses. The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Edit and refine.

Guidelines 62

Guidelines B2C Tools Creativity 62

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

5W PR

JULY 19, 2023

To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Short-form video has become the most popular medium for businesses, and their executives, to showcase their expertise personalities and business offerings. What do you want to achieve with your video content?

Video 89

Video YouTube Instagram Strategy 89

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. Cultivate media and influencers. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. However, in recent times honesty and integrity have become paramount in successful influencer marketing campaigns. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. Publicity gives brands the power to reach a large audience and share their stories with the world. Photo courtesy of Pexels.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78

Travel Strategy How To Local 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Can you draw a line from a PR program to a specific number of prospects generated? Does good PR create more prospects at the top of the marketing funnel? Does good PR create more prospects at the top of the marketing funnel? PR generates top-of-funnel awareness .

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

In PR , we’re getting ready to clear an ever-rising bar. 10 resolutions for better PR campaigns in 2019. 10 resolutions for better PR campaigns in 2019. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance. Reuse, recycle, re-tool. Keep it real. Get experiential.

Video 160

Video Banking Data Software 160

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. Yet the social media landscape changes constantly.

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected.

Internal 95

Internal International Communications Employee 95

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Cision

JULY 25, 2017

Try leveraging the power of earned media. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors.

Strategy 257

Strategy How To SEO Engineering 257

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

The customer is the heart and soul of every successful business. The customer is the heart and soul of every successful business. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Markets evolve.

Strategy 96

Strategy Ethics Social Media Data 96

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. They do need video and audio production skills. Super confused right off the bat. Let’s just say it–this list is garbage.

Social Media 174

Social Media Media Analytics Data 174

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR Professionals Blindsided by Rich Media. AI-Powered Personalization of Advertising. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Harness the Power of Paid Promotions Running paid TikTok campaigns is another effective strategy for luxury brands to increase their visibility and engagement. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience.

Video 62

Video Social Media Media Instagram 62

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Today’s communicators hav e the difficult task of reaching millennial audiences. What is real and what is a myth?

Reddit 159

Reddit Media Analytics Trends 159