ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

Critical Mention

OCTOBER 7, 2020

Many business units are having to relook at how they operate, PR and communications among them. With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. We will begin seeing more jobs and spending from both businesses and consumers. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. are safe for now. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. If you oversee a team of PR strategists, simply give them a hug.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

DECEMBER 29, 2021

Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. That means right now is the best time for companies to start utilizing these trends in order to achieve success in the new year. TikTok Marketing. TikTok Marketing.

Social Media 60

Social Media Trends Media Instagram 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. Our clients have dubbed this workforce trend “The Big Boomerang.”

Technology 78

Technology Trends Employee Mobile 78

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. However, it’s also worth noting the inclusivity ethos ingrained into the business. In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

5W PR

DECEMBER 7, 2020

It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. 78% said so. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. The job market and in-demand skills are in flux, resulting in high-profile redundancies, but the trend of declining talent pipelines in key areas – especially artificial intelligence – is real.

Strategy 115

Strategy Communications Employee Groups 115

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. and the San Francisco Business Times.

Skype 122

Skype LinkedIn Media Training Agency 122

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. No longer are you scrambling to react to breaking news or trends; you’re one step ahead, guiding the narrative rather than chasing it. What was the business benefit of all this?

Analytics 88

Analytics Media Crisis Insurance 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

MARCH 16, 2021

The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. More than a proactive partner: an extension of your marketing and PR team.

Survey 151

Survey Marketing B2B Comparison 151

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. As such, the value of PR and communications has grown in the eyes of business.

Communications 164

Communications Survey Education Leadership 164

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How is PR for such far-off possibilities different? How Soon is Now? A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Brand sentiment and consumer behavior. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Will consumers remain loyal or take their business elsewhere? Taylor Swift seems to be everywhere.

Communications 148

Communications Film Radio Reputation 148

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. Emerging Trends. Is it business as usual? But you need to pay even more attention to the current client. Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. There’s good news here, however.

Conference 310

Conference Trade Shows Technology Video 310

PRSay

DECEMBER 3, 2021

At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. The findings are a warning signal for the PR profession. Why would any business leader try to connect with customers and prospects through media not seen as credible?

Journalism 156

Journalism Survey Ethics Report 156

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. Although they are not on the list, PRSA San Francisco and Media Bistro are two other great resources for PR professionals. PR Daily is the go-to site for improving PR skills.

Blogging 119

Blogging Case Study Journalism Resources 119

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The contributors are all familiar faces in PR and communications circles: Michael Smart , Michelle Garrett , Stacey Miller , and Shel Holtz.

Survey 120

Survey Communications Ethics Measurement 120

Deirdre Breakenridge

MAY 13, 2019

have become essential parts of the marketing and PR toolbox. Cisco predicts that by 2021, 80% of online content will be videos. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? It’s been a pleasure doing business with you. Sentiment Analysis – Putting tweets in context.

Training 399

Training Video Analysis Data 399

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR.

Publicity 88

Publicity Technology Industry Social Media 88

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

FEBRUARY 14, 2023

The quality of the discussions at our Ethics Kickoff showcased the impressive adaptability of PR professionals in today’s changing environments.” It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.”

Ethics 167

Ethics Training Social Media Leadership 167

Maxim Behar

JANUARY 3, 2021

The Global PR Revolution by the globally renowned PR expert Maxim Behar is among Top 50 Best-Selling Books of 2020 at the largest Bulgarian metropolitan bookstore Greenwich. The Global PR Revolution is also the best-selling book published by Enthusiast. 7 among the best PR books for 2021. It was ranked No.

Internal 98

Internal International Trends Publicity 98

PRSay

NOVEMBER 30, 2021

We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and thrive) in agency ownership — and even discuss making that sought-after pivot later in life. Continuing to adapt, we moved our 2021 conference to the fall for the first time ever and chose Nashville as the place to convene after far too long.

Agency 86

Agency Leadership Conference Groups 86