Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Digital PR Brand Branding 202

Awario

JANUARY 5, 2021

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.

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Trends Marketing Strategy 183

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 190

Trends Media Digital PR Social Media 190

PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

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Trends Pitching Television Media 246

Agility PR Solutions

FEBRUARY 3, 2022

2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 The post 5 trends that will dominate influencer marketing in 2022 appeared first on Agility PR Solutions. Their recent product […].

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Trends Marketing Industry Publicity 158

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Communications 411

Communications Trends Corporate Employee 411

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.

Publicity 157

Publicity Trends Marketing Reputation 157

Ronn Torossian

DECEMBER 30, 2021

This meant that marketers had to use the technologies that were existing at the […]. The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

Agility PR Solutions

OCTOBER 12, 2022

A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.

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Trends Strategy Marketing Study 97

Agility PR Solutions

APRIL 23, 2023

It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly).

Trends 78

Trends Industry Report Marketing 78

Agility PR Solutions

JANUARY 26, 2022

Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends for the year ahead.

Instagram 165

Instagram Trends Report Marketing 165

Agility PR Solutions

JANUARY 2, 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while refining their tactics to reach these new audiences. The key […].

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Trends Marketing Company Publicity 88

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

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Trends Marketing Agency Survey 113

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

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Trends Social Media Instagram Brand 147

Agility PR Solutions

OCTOBER 27, 2020

The trend had been steadily growing but accelerated after the pandemic was declared. The post Where’s digital marketing trending? COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. Here are 4 directions. appeared first on Agility PR Solutions.

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Trends Digital PR Marketing Social Media 167

Agility PR Solutions

MARCH 26, 2023

In the last decade, influencer marketing has exploded onto the scene and become one of the most popular and effective ways for brands to reach their target audiences. However, the history of influencer marketing dates long before the internet was even a thought.

Trends 88

Trends Marketing Brand Branding 88

Agility PR Solutions

FEBRUARY 6, 2023

As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their businesses forward.

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Trends Report Marketing Financial 78

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . These three top trends are shaping the streaming landscape and, thus, its communications.

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Trends Advertising Advertising Media 177

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . These three top trends are shaping the streaming landscape and, thus, its communications.

Trends 177

Trends Advertising Advertising Media 177

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. Some trends from last year—namely continued fragmentation and […].

Trends 154

Trends Media Marketing Social Media 154

Agility PR Solutions

NOVEMBER 21, 2022

The post 7 top fashion PR and marketing trends for 2023 appeared first on Agility PR Solutions. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no longer shop in their favorite stores, so they turned […].

Fashion 88

Fashion Trends Marketing Industry 88

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals.

Content Marketing 189

Content Marketing Trends Marketing Digital PR 189

Ronn Torossian

JUNE 13, 2019

Marketing is a fluid industry. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. The post How to Stay Current on Marketing Trends appeared first on. Why is formal education […].

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Trends Marketing How To Education 150

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

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Trends Study Industry B2C 88

Agility PR Solutions

SEPTEMBER 6, 2021

The post Mobile app trends marketers need to be aware of appeared first on Agility PR Solutions. At first glance, they may not seem that integral to our lifestyle, but when you think about it, we use them every day.

Mobile 144

Mobile Trends Marketing Measurement 144

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions.

Trends 158

Trends Industry Marketing Advertising 158

Agility PR Solutions

JUNE 18, 2021

The post How effective is email marketing in 2021? Trends to watch appeared first on Agility PR Solutions. Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly.

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Trends Marketing Publicity Brand 172

Agility PR Solutions

AUGUST 30, 2021

The post 4 digital marketing trends you should invest in this year appeared first on Agility PR Solutions. Throughout numerous lockdowns, it’s the internet that has managed to connect us, whether professionally or personally, and has acted as a bridge across the uncertainty that was the COVID-19 pandemic.

Trends 148

Trends Marketing Publicity 148

Agility PR Solutions

MAY 15, 2022

A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns about impending third-party cookie regulations as emerging B2B marketing trends.

B2B 78

B2B Trends Marketing Measurement 78

Agility PR Solutions

AUGUST 4, 2022

CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to conduct strategy meetings regularly. At Curastory, we think these digital advertising trends are more complex […]. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms.

Web 103

Web Trends Marketing Advertising 103

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. However, a new trend has emerged in the space in recent months, known as “deinfluencing.” ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it.

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Trends Marketing Ethics Agency 52

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Content Marketing 319

Content Marketing Trends Brand Branding 319

Agility PR Solutions

JUNE 27, 2021

In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. Almost every […].

Content Marketing 151

Content Marketing Trends Marketing Report 151

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Trends Brand 78

Agility PR Solutions

JULY 13, 2021

Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered.

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Trends Marketing Crisis Consumer 193