Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 85

Social Media Trends Viral Media 85

Flack's Revenge

AUGUST 9, 2016

Their efforts have propelled merely popular stories into through-the-roof viral successes. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Project Fortune Teller: Data Predict Viral Success.

Viral 120

Viral Data Web Trends 120

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. Coquette beauty Coquette Beauty takes the lead as the foremost emerging beauty industry trend of 2023.

Trends 78

Trends Viral Industry Data 78

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

Critical Mention

APRIL 12, 2019

Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.

Viral 73

Viral Marketing Real Estate Travel 73

Communications Conversations

MAY 29, 2019

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” But, recently, I’ve noticed a shift.

Viral 98

Viral Community Reddit Facebook 98

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keep track of trends across various mediums with an all-in-one earned media platform. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact.

Brand 120

Brand Branding Viral Reputation 120

OnePitch

OCTOBER 17, 2023

Alexis Morillo is the Lifestyle Editor at Bustle, where she oversees coverage on food, travel, home, holidays, tech, viral trends, and astrology. She reports on one-off viral trends as they pop up on TikTok, seasonal moments and gift guides, and bigger-picture features about how the latest internet obsessions came to be.

Viral 82

Viral Travel Trends Report 82

NewsWhip

SEPTEMBER 22, 2021

This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. We looked at which brands are receiving the most attention for their Halloween themed candy, how Disney Parks are transforming their menu for the holiday, and other candy trends that are sparking interest.

Trends 78

Trends Instagram Viral Brand 78

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.

Consumer 78

Consumer Strategy Marketing Viral 78

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […].

Media Relations 221

Media Relations Viral Media Trends 221

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 78

Fashion Viral Trends Television 78

NewsWhip

NOVEMBER 3, 2022

Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Axia PR

NOVEMBER 19, 2023

Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement.

Viral 62

Viral How To Brand Branding 62

Prohibition

MAY 30, 2023

The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Well, many of these influencers are known for creating a hit trend or introducing a cult product to the platform and seeing the demand grow overnight.

Viral 62

Viral Trends Video Community 62

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

NewsWhip

NOVEMBER 22, 2023

Perfect for : Comms professionals, brand managers, and anyone who needs to stay on top of hot topics and industry trends. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

FEBRUARY 28, 2023

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. The brand, which is still Shark Tank’s most successful deal of all time , uses its own sponges, as well as exaggerated, larger scale sponge mascots to create funny, trending videos. Data backs it up.

Video 148

Video Brand Branding Instagram 148

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 73

Viral Trends Social Media Creativity 73

Buchanan PR

JANUARY 8, 2024

Martha Stewart’s “DIY January” with Tito’s To kick off 2023, Tito’s Handmade Vodka capitalized on the annual “Dry January” trend, a popular challenge where participants aim to avoid drinking alcohol for the entire first month of the year. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

Marketing 52

Marketing Viral Trends Consumer 52

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. A striking surge in adtech’s prominence at this global event. Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. The absence of certain tracks could reshape trends – one to watch as the dispute unfolds! This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

Instagram 62

Instagram How To Viral Social Media 62

5W PR

JANUARY 11, 2024

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? TikTok Trends on the Rise “We’re XXX, Of Course We’re Going To” – Sharing similarities or experiences with another person who shares the same as you. I rizzed her up when we met at the party last night.

Fashion 78

Fashion Trends Hotels Viral 78

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

Strategy 62

Strategy Marketing Viral B2C 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98