Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Prohibition

MAY 30, 2023

The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Well, many of these influencers are known for creating a hit trend or introducing a cult product to the platform and seeing the demand grow overnight.

Viral 62

Viral Trends Brand Branding 62

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. So, why not embrace that trend and quickly generate creative that does the same thing? In case you missed it, Zillow had a moment last weekend. Because for about 24-48 hours, a lot more people were talking about Zillow. And, in a positive way (for the most part). Nailed it.

Viral 99

Viral LinkedIn Twitter Fashion 99

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 205

Trends Corporate Reputation Communications 205

Critical Mention

APRIL 12, 2019

Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.

Viral 73

Viral Marketing Social Media Real Estate 73

Communications Conversations

MAY 29, 2019

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” But, recently, I’ve noticed a shift.

Viral 98

Viral Community Social Media Reddit 98

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keep track of trends across various mediums with an all-in-one earned media platform. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Share Tweet Share.

Viral 70

Viral Media Radio Social Media 70

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers. We do it within minutes, others take hours.

Viral 88

Viral Reddit Trends Web 88

NewsWhip

NOVEMBER 3, 2022

Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.

Social Media 158

Social Media Viral Reddit Analytics 158

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 76

Social Media Ethics Trends Media 76

NewsWhip

SEPTEMBER 22, 2021

This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. We looked at which brands are receiving the most attention for their Halloween themed candy, how Disney Parks are transforming their menu for the holiday, and other candy trends that are sparking interest.

Trends 78

Trends Brand Branding Instagram 78

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Communications 195

Communications Strategy Social Media Reputation 195

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […].

Media Relations 221

Media Relations Media Viral Trends 221

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Social Media Crisis 61

NewsWhip

FEBRUARY 28, 2023

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. The brand, which is still Shark Tank’s most successful deal of all time , uses its own sponges, as well as exaggerated, larger scale sponge mascots to create funny, trending videos. Data backs it up.

Video 148

Video Brand Branding Instagram 148

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Companies that are too data dependent run the risk of not taking a chance on the next big thing.”

Communications 151

Communications Trends Social Media Viral 151

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Viral Brand 369

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

Strategy 62

Strategy Marketing Viral Trends 62

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Media Company 179

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Social Media 318

Social Media Viral Analysis Trends 318

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

Instagram 62

Instagram Social Media Viral How To 62

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Media Marketing 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts. Final Thoughts.

Agency 98

Agency Video Strategy Marketing 98

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Take a look at our round up below: Instagram changes it video layouts .

Social Media 118

Social Media Instagram Facebook Media 118

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Social Media 394

Social Media Crisis Reputation Construction 394

HMA Public Relations

FEBRUARY 13, 2020

While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends. Have you joined in on the #BroomstickChallenge yet? The post How can I improve my content marketing? appeared first on HMA Public Relations.

Content Marketing 70

Content Marketing Viral Marketing Trends 70

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? But what’s trending in the news? What’s trending, seasonality. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video Media YouTube 130

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. It’s the same online. Interesting conversations get legs. Listen to what people are talking about. You are more likely to get the yes.

How To 130

How To Pitching Media Video 130

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Social Media 62

Social Media Instagram LinkedIn Media 62

Cision

AUGUST 15, 2017

Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter.

Pitching 319

Pitching Media Social Media Television 319

The Proactive Report

NOVEMBER 1, 2022

Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications 130

Communications Social Media Digital PR Crisis 130

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. Tide deflects a dirty situation. .

Brand 166

Brand Branding Viral Crisis Management 166

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 317

Marketing Corporate Viral Brand 317

Konnect Agency

NOVEMBER 16, 2022

Consumers are savvy and are able to tell when a brand is creating a video for the sake of jumping on the video trend bandwagon. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Agency 52

Agency Video Viral Social Media 52

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Social Media 62

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Social Media 97

Social Media Consumer Trends Viral 97