PR in High Definition

JANUARY 30, 2024

Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff.

Handbook 62

Handbook Crisis Company Reputation 62

Landis PR

APRIL 22, 2024

Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. But it’s way more than that.

Report 59

Report Comparison Data Corporate 59

PRSay

AUGUST 5, 2020

In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? Since none of us has experienced times like these before, here are some things to consider before launching a new PR campaign.

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Product Launch Pitching Meeting Conference 195

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

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Survey Software B2B Pitching 146

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Cision

AUGUST 22, 2017

Cision has skyrocketed in growth over the past few years. We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company.

Company 267

Company How To Employee Customer Service 267

PRSay

FEBRUARY 21, 2020

While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. One clear sign the Astros weren’t committed to a proper apology was their Spring Training press conference, which seemed poorly planned.

Conference 202

Conference Training Small Business Leadership 202

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday. The brand’s 30-day average is only 2000.

Advertising 236

Advertising Advertising Video Ethics 236

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. That definitely does happen in PR. A while back I was having trouble reaching one reporter for a client. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

APRIL 14, 2020

Here are a few of the statistics that stood out for me: 48% of decision-makers spend an hour or more reading thought leadership content each week; 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” The data is solid: all the statistics have a margin of error of 2.9%

Leadership 191

Leadership B2B Marketing Study 191

Bianchi Biz Blog

OCTOBER 9, 2023

This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Describe the craziest or most fun story you have worked on.

Transportation 99

Transportation Meeting Newspapers Media 99

Maxim Behar

JUNE 11, 2023

Francis blinked, adjusted his glasses better and said to me worriedly, "Maxim, it doesn't matter, let's go on with our conversation about PR." But what Francis was most interested in, was really the world of PR business and how it could be brought together to speak with one voice and stand up for its values.

Ethics 98

Ethics Internal International Travel 98

Cision

JANUARY 17, 2018

But it’s tough to imagine that readers and viewers will be ill-served by news organizations exchanging a fixation with breadth of scale with a renewed devotion to making a product worth more than $0.00 Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

Pitching 215

Pitching Journalism Construction Writing 215

Communications Conversations

DECEMBER 11, 2020

And, it’s been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. And, over the last few months, I’m starting to see more of these folks in my feeds. Were recruiters more responsive? No doubt about that.

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Interviews Meeting Video Energy 185

The Hoffman Agency

OCTOBER 23, 2023

It’s been three months — nearly to the day — since I first stepped foot in the Hoffman office, and time doesn’t feel quite real. Has it only been three months? I’ve learned so much, and at the same time, I know that I’ve just barely glimpsed a view of the vast PR world I have yet to explore. And it felt freeing.

Construction 45

Construction Internal International Meeting 45

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

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Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. And then there’s Taylor… but more on that below. As we reflect on this historic moment in television history, one thing is abundantly clear. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

PRSay

APRIL 15, 2021

What’s clear — and most important — is that CEOs are now operating in an era of accountability. After all, nothing builds trust more than fulfilling a commitment, and nothing erodes trust more than failing to do so.” In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

Company 187

Company Employee Internal International 187

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

JUNE 8, 2017

If you find yourself needing any more motivation, music is always key and we have tapped the Crenshaw crew to come up with some perfect tunes to power your team through tough times and celebrate PR wins. Pick The Right Music for the Right PR Situation. That PR budget that was threatened? Just take your time.

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Case Study Pitching Social Media Employee 149

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. Here are five tips to consider if a PR career is in your sights. Be scrupulous.

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Training Pitching Writing Video 159

The Resolution Blog

AUGUST 19, 2019

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but

Film 120

Film Instagram Sports Analytics 120

Cision

MAY 5, 2016

How did you get your start in PR? I had colleagues who went into PR, and that piqued my interest so I followed that path. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. What has been the proudest moment of your career?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Bianchi Biz Blog

JANUARY 7, 2021

Mark has a problem. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Worse yet, Company B faces even more brutal competition from service suppliers who are already entrenched in the Detroit 3’s purchasing systems. These legacy providers have been vetted, rated and qualified.

Agency 96

Agency Automotive Company Mobile 96

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? I’ve been based here in Washington D.C. In my 25-year career.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. You need to do more than find data; you need to find the right data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Presspage

NOVEMBER 5, 2021

Their experts know our business and have seen how we’ve been expanding. They share our confidence that we have a good team, a solid product-market fit and a strong value proposition to help our target audiences and that we have the ability to strongly and securely scale up. There’s a huge need for what we’re doing.

Interviews 78

Interviews Corporate Survey Technology 78

Shift Communications

SEPTEMBER 29, 2014

With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. We began to feel manipulated by the networks themselves — many of our posts were never seen by our friends at all, because ads had taken priority. The Real Issue.

Data 166

Data Strategy Course Facebook 166

Maxim Behar

JANUARY 10, 2021

The world-famous jeweler, gemologist, and wife of the late Prince Kardam - Princess Miriam de Ungria, shares her expert opinion on changes in the luxury industry and the consumer behaviour in an interview for Manager magazine, with the assistance of Maxim Behar, PR expert and longtime friend of the Bulgarian royal family.

Industry 52

Industry Crisis Consumer Ethics 52

Maxim Behar

FEBRUARY 23, 2022

Maxim Behar was a guest of Biser Kunchev in the HR Guest section of the online media outlet DIR.BG and shared what the ideal job candidate looks like in his eyes, what are his most valuable professional qualities and what are the changes in standards and the way of working after the pandemic. - There are no awkward or mandatory questions.

Interviews 52

Interviews Financial Corporate Journalism 52

ImPRessions - Crenshaw Communications

MAY 15, 2018

As with a first impression, you never get a second chance to issue an initial response. As with a first impression, you never get a second chance to issue an initial response. Five crisis PR first responses. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

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Crisis Privacy Airlines Facebook 136

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. Hello, how are you?

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

SEPTEMBER 26, 2017

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. The PRSA Code of Ethics defines the value of loyalty in this way: We are faithful to those we represent, while honoring our obligation to serve the public interest.

Ethics 109

Ethics Financial Agency LinkedIn 109

5W PR

MARCH 18, 2019

To truly make the most of your PR opportunities in the Digital Age, you need to understand both the value and the purpose of several evolving realities. Technology Never Rests. Now, social media is redistricting media influence, and brands need to rethink how they’re using traditional media, because their audience already has.

Advertising 74

Advertising Advertising Newspapers Consumer 74