PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.

Crisis 203

Crisis How To Exercises System 203

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. By monitoring trending topics in your industry, you can manage your brand’s reputation. 2) Where is the topic going viral? Industry and competitor analysis are also benefits of following trends.

Trends 61

Trends Viral Analysis Crisis 61

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. It may seem like a contradiction for content to become more personalized, while also becoming more automated, but that’s the power of technology.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). Can a good story create value for a brand? 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. They’re prepared for a crisis to go viral. Artificial intelligence. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.

Crisis 100

Crisis How To Crisis Management Exercises 100

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. While some fear new technology and its influence on the world of PR, others embrace it. boost productivity before, during, and after a disaster.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

PRSay

APRIL 6, 2018

Viral videos. It became clear during the year that technology is often driving the severity and speed of the threat. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 92

B2B Community Facebook How To 92

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100

Corporate Crisis Management Crisis Government 100

PR in High Definition

SEPTEMBER 27, 2021

This can be showcased with reputational assets- thought leaders, delighted clients, resilient workforces- the important part is to continue to build purpose-led authentic communications. The power to bounce back is more paramount than ever, especially how we set forth with this ability. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Engage PR

JANUARY 6, 2018

And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

PR in High Definition

DECEMBER 17, 2018

New technologies, tighter budgets and politics are all major drivers of change and the changing media landscape is just another hurdle that marcomms professionals have to deal with. Facebook’s reputation was on the line and they suffered some serious damage. The pace of growth.

YouTube 48

YouTube Ethics Crisis Industry 48

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Never knowing if something is going to go viral against you in a negative way… but wait! Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 22, 2016

Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. On the other hand, innovation in PR technology isn’t exactly on the vanguard. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Gamification.

Mobile 101

Mobile Community System Social Media 101

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. Media Relations'

Banking 100

Banking Media Local Survey 100

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40