Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 There are no shortcuts to engaging today’s consumers. This example is the definition of taking shortcuts. 9 percent , no matter the industry. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

Flack's Revenge

APRIL 2, 2019

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. PR-ing your way to rapid growth? And why not? Failure to Launch. And then what?

B2B 120

B2B Strategy Case Study Interviews 120

Sword and the Script

JULY 28, 2020

The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. Walmart has been striving to compete with Amazon in online shopping with limited success for decades now. Walmart has been striving to compete with Amazon in online shopping with limited success for decades now.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

PR in High Definition

JUNE 25, 2020

Because we’re human, we like shortcuts and sometimes we don’t want to think too much about something. This shortcut thinking is called heuristic thinking. We all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are more likely to follow.

Reputation 75

Reputation Employee Leadership Product Launch 75

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 146

B2B Marketing Survey Creativity 146

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Is there a way to practice clear thinking? I’m on a mission to think better. If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance.

eBook 52

eBook Analysis System Data 52

PR in High Definition

JUNE 25, 2020

Because we’re human, we like shortcuts and sometimes we don’t want to think too much about something. This shortcut thinking is called heuristic thinking. We all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are more likely to follow.

Reputation 48

Reputation Employee Leadership Product Launch 48

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

AUGUST 3, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment. Recall that our framework for choosing a PR strategy is based on three dimensions: pace, power (resources), and voice.

Strategy 60

Strategy Telecommunications How To Advertising 60

wiredPRworks

MAY 18, 2022

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. and then never follow through? Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Burrelles Fresh Ideas

MAY 30, 2023

Public relations (PR) campaigns are the most successful when they reach your intended target audience effectively. This is why accessibility is a vital attribute of any PR campaign. A significant portion of the population lives with physical and mental health challenges, which can affect how they interact with PR materials.

How To 40

How To Ethics Education Creativity 40

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. At the end of the day, there is no shortcut to getting ahead. The shortcut is working hard. The shortcut is working hard.

Data-Driven PR 60

Data-Driven PR Film Ethics Resources 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some shortcuts and advice to make the search go as smoothly as possible. Some companies retain a PR agency simply to generate as many media placements as possible.

How To 120

How To Case Study Product Launch Agency 120

Flack's Revenge

SEPTEMBER 28, 2016

This great Business Insider story from 2014 reports on Seth’s history, approach and success. I wanted to get Seth’s thoughts on the state of the tech news scoop, his work with PR, and trends in content consumption and distribution. He was famously prickly with media and PR. Apple PR subsequently. Yes, once. (He

Google 120

Google Meeting Blogging Facebook 120

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. To solve for business growth challenges, PR 20/20 organized an interactive Cleveland HubSpot User Group (HUG) event on Wednesday, March 23 featuring the Marketing Growth Hackathon TM. And, we must do it quickly.

Resources 40

Resources Marketing Pinterest eBook 40

Critical Mention

MAY 15, 2018

We’ve got some top tips for PR pros to create an impeccable professional image with both their company and network. Undoubtedly, your professional image is imperative for your success. This begs the question, what can you do to make yourself look great and stand out as a PR pro? Trust yourself.

Reputation 84

Reputation Leadership Pitching Study 84

The Resolution Blog

MARCH 25, 2019

(& the Experts Have Their Say) Time is sacred for PRs. The challenge is that there are so many top PR tools out there that it’s difficult to know where to start (and leaves us in danger of spending more time trialling them all than actually doing the work). a process that can be a bit like herding cats.

Tools 120

Tools Google Social Media Writing 120

Solo PR Pro

APRIL 4, 2017

We are all aware of the challenges – declining revenues, fewer resources, and highly fragmented audiences – but there are also tremendous opportunities for public relations and communications professionals to be part of the solution and drive success on behalf of their clients. We must do better individually and collectively.

Report 41

Report Media Pitching Resources 41

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. I also look at those that weren’t so successful and some wonder why I do it. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. ————————————— Want data-driven content about marketing and PR? Click Here to Subscribe to.

Infographics 61

Infographics Survey Consumer Study 61

PR in High Definition

FEBRUARY 20, 2018

But, for any modern marketer, PR or comms person, you don’t just need top marks in English, it’s now a requirement to have a firm grasp of maths. Before starting any campaign, you need to calculate those important numbers to determine what you need to do and ensure it will be successful. Already failed your New Year’s Resolutions?

Marketing 69

Marketing Analytics Data Creativity 69

Sword and the Script

NOVEMBER 15, 2016

Don’t miss these useful posts: 11 Simple Ways for PR to Score Content Marketing Points. The Advantages of Working with a Boutique PR Firm in B2B. If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR in High Definition

MARCH 31, 2016

Emotions versus rationality in monetary decisions – what PR professionals need to know. For example, with peak activity like the launch of a new product or service, we ensure good ‘surround sound’ building PR campaigns that include build up, the ‘boom’ bit and follow-up. So our approach to life is rational eh?

System 48

System Examples Advertising Advertising 48

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. “(The client) said to one of our consultants, ‘We’ll let you know if we need PR this year,’” Tisch recalled. “I

Pitching 45

Pitching Content Marketing Ethics Course 45

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! And your team can do this for YOU.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

MARCH 21, 2024

Not personalization, timing, or pitch length; relevancy is the main driver of success. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Why Build Your Own Media List?

Construction 62

Construction How To Media Google 62

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Speakers, such as Daniel Pink and Sally Hogshead , provided advice seemingly designed to deliver success today and well into the future.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

FEBRUARY 21, 2017

Data is the lynchpin of marketing success. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. What’s old is new again in sales and marketing, according to Ted Seward. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight.

Marketing 64

Marketing System Data Tools 64

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’s plain daft to deny the role that media relations play within public relations.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

DECEMBER 30, 2016

1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Mental shortcuts to compliance. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. If you want to receive recommendations like this direct to your inbox in future, sign up here. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Bad Pitch Blog

JUNE 10, 2007

Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. I thought this success story would be interesting to you as well as to some of the students at the university.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

MAY 3, 2009

So the news that PR Week is going mostly online makes me think: one more step toward extinction. Because of this reality, I’ve been wondering why Haymarket’s PR Week is still here for a while—mostly because it possesses a 1990s “big shot” mentality. Sorry, Martha, but you either people want to read you or people don’t. That’s lame.

Advertising 41

Advertising Advertising Fashion Creativity 41