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Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so

Agility PR Solutions

As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. They can perform better marketing automation by designing customized campaigns and targeting focused groups. The implications for marketers The debate over […].

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present. Here, technology isn’t about entertainment.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.