Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. A new Wadds Inc.

Publicity 105

Publicity Policies Training Engineering 105

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio. That data can then be sold to data brokers and used to target consumers with certain messages. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. These changes set up occasions for lively public discussions for clients.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 126

Technology Study Communications Survey 126

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? What did the show tell us about the rest of the year? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are changing, and shifting public opinion is one reason why. As a sector, technology has lost its luster. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Kelly is the executive editor at Dark Reading, a top cybersecurity trade publication.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Stern + Associates

NOVEMBER 2, 2023

“To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

Wireless 156

Wireless Privacy Engineering Reputation 156

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Is all PR basically the same? Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Is all PR basically the same? Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 256

B2B Pitching Conference Privacy 256

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. All maximizing publication potential – and impact. Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. All maximizing publication potential – and impact. Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 180

Reputation Privacy Banking Ethics 180

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 156

B2B How To Pitching Conference 156

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up.

Technology 177

Technology Comparison Case Study Privacy 177

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stern + Associates

MAY 20, 2022

The authors stress that unity among the states is about self-interest, not just being neighborly, because as interstate travel continues, inadequate testing anywhere threatens public health everywhere. As an example, they point to how the Broad Institute of M.I.T.

Government 62

Government Insurance Insurance Privacy 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187