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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception. Public Relation

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. But things are changing, and shifting public opinion is one reason why. As a sector, technology has lost its luster.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

However, those media mentions carry precious weight in an era of cratering public trust and concerns about authenticity in online messaging. Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. The latest iteration of the app will integrate magazines, digital publications and newsletters, and more visual works of journalism.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

The fact is, the public relations industry is becoming more specialized and diverse. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. Fortunately for Google – and maybe unfortunately for the American public – the hearing’s headlines and video bites were largely about the tech illiteracy of the Committee members.

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Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Moreover, the public has grown exasperated over the situation.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Law enforcement agencies have widely adopted dashboard cameras on police cars, again as the technology has improved. But it’s not the technology we have to monitor but rather the operators.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Being the steward of a company’s image and reputation comes with the job. Photo by Foto Sushi on Unsplash.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s made promises surrounding the consumer data privacy debate.

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. In the next half an hour or so I’m going to talk about what some of the implications of social media are for the public relations profession. Public relations has always relied on relationships.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO.

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

Film 43

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Deborah is a recognized thought leader and speaker, and a former journalist with numerous awards including the Queen’s Diamond and Golden Jubilee Medals for Outstanding Service to Canada and its Communications Industry, and the United Nations Grand Award for Outstanding Achievement in Public Relations (and an impressive Twitter following to boot; see Deborah Weinstein’s full bio ).

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril.

Web 49

Online security using SSL and HTTPS

Presspage

SSL provides security in two steps, which offers online privacy and data integrity. The server you are trying to access will send over a file, an SSL certificate, with a public key that your browser will open to establish the secure connection. ssl,http,https,security,technologyWhat do SSL and HTTPS mean?

SEO 69

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

I have been in the public relations field for nearly two decades. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Every single time, the public relations industry has exhibited rather public and highly embarrassing teething issues.

Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

Safeguard your reputation by ensuring that your content delivers something of value. Practice the technology to avoid common blunders from equipment failures and poor preparation. Know your technology. Learn how to make the most of your technology.

Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues. adults believe technology companies have a negative impact on the country.

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Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. In the memo, the engineer – who has since been outed as James Damore – acknowledges that both men and women experience bias in the technology workplace, but that “it’s far from the whole story.

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How Do I Become a PR Influencer

Critical Mention

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. Companies that aren’t forward thinking and those not looking at how customer experience changes, as a result of evolving media and technology, are going to become obsolete. There is no prescriptive formula for becoming a PR influencer.

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

I have been in the public relations field for nearly two decades. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Every single time, the public relations industry has exhibited rather public and highly embarrassing teething issues.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Web 2.0

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact.

New Trend: Be Invisible Online 

David PR Group

Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. I have often mused that being “off the grid” and therefore not beholden to technology could become the new status symbol, but in the meantime, some new offerings strive to hide and even erase online activities. With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems.

8 tips for health care organizations to foster better communication in 2016

Reputation Us

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Casey Boggs is president of Portland-based LT Public Relations. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With mobile technology comes engagement.