Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 128

Technology Study Communications Survey 128

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Presspage

FEBRUARY 15, 2024

By analyzing email campaigns and press releases, IROs can gauge public perception and investor behaviour, allowing them to adopt a more nuanced and strategic approach that enhances message relevance and promotes transparency & trust, essential ingredients for effective stakeholder engagement. And why should they make the change?

Analytics 78

Analytics Data Ethics Privacy 78

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Crisis interrupted.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The tech giants. The startups.

Government 149

Government YouTube Wikipedia Google 149

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. Still am a crisis guy and always will be, I think. I think technology is both an advantage and potentially a challenge.

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Thanks for participating, Deborah Weinstein! Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . Lily, thanks so much for being here, I appreciate it. Tell us about it. Lily Li: Sure.

Data 60

Data Privacy System Crisis Communications 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But we in public relations do. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Ethical Voices

FEBRUARY 12, 2024

IDRA is a national civil rights organization focused on equity and excellence in public education. It has nothing to do with public relations, but it is what I do in my free time for fun. So, AI is, I think of as a new frontier in terms of what’s available, the technology, and there’s good and bad. Yeah, it was.

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Every member of staff has a role to play in public engagement. The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future.

Communications 63

Communications Healthcare Print Community 63

Critical Mention

JUNE 14, 2018

Of course, it’s easier to pitch these kinds of out-of-the-box ideas to people who know you, so start by building a relationship with the publication you’re interested in and take it from there. Choose your publications wisely. The lesson we can learn from this is to be picky with publications. Be timely and straightforward.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I enjoy the adrenaline rush of crisis communications. I discovered I was good at public relations. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 182

Reputation Privacy Banking Ethics 182

ReimaginePR

OCTOBER 15, 2015

TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight. “But this is precisely the environment that Bill C-51 places Canadian technology companies. .

Privacy 120

Privacy Government Policies Technology 120

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Meanwhile, 84 percent say A.I. Talk to Us !

Creativity 77

Creativity Study Survey Advertising 77

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. This is about putting the public back into public relations and the social back into social media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148