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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc.

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How media engagement differs on Instagram, Facebook, and the web

NewsWhip

The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind. For now, let’s dive into the three we’re looking at today, which are the New York Times, the Economist, and the Wall Street Journal. .

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These were the top publishers of June 2020 on Facebook

NewsWhip

The Atlantic’s printing of the statement from Jim Mattis criticizing Trump’s reaction to the protests was the only one in the top five not from NBC, garnering 6.7 An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. million engagements. .

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MediaPulse | A Weekly Media Round-Up

Cision

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that? It all starts with the news you are taking in.

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